Build an AI Webinar Repurposing Engine

Hosted by Will Leatherman

Wed, Mar 11, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Will Leatherman and Jacob Bank
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What you'll learn

Map one webinar to 20–40 GTM assets

Structure a transcript-first workflow with clear approval gates and quality checks across every funnel stage.

Preserve your voice in AI-generated content

Use knowledge bases, anti-generic guardrails, and editing checklists to maintain POV and depth in every output.

Prove repurposing drives pipeline

Track content-assisted conversions, demo influence, and touchpoint attribution beyond surface-level engagement metrics.

Why this topic matters

Most B2B teams invest in webinars but extract minimal value post-event. This session shows the exact system to turn expert conversations into weeks of pipeline-driving content—without generic AI output or excessive founder time.

You'll learn from

Will Leatherman

Founder at Catalyst Content

Will Leatherman builds content engines for B2B GTM teams at Catalyst Content. He helps founders and executives turn webinars, calls, and expert insights into systematic content output that drives pipeline—using AI automation with guardrails that preserve voice and strategic POV.


His clients include Valley, HeyReach, Salesforge, and AirOps. Before founding Catalyst in 2024, Will was CMO at Parcl (300% user acquisition growth) and Creative Strategist at Billion Dollar Boy, leading campaigns for WeWork, BMW, and PepsiCo.


In this session, you'll see the exact transcript-to-asset workflows Will uses with clients: screen shares of automation platforms, working prompts, approval loops, and templates you can clone. No theory—just the repurposing system you'll build this week.

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