DFY Automation

The GTM Operator: From Zero To Booked Meetings in 75 Minutes

Javeria Shah

Clay GTM World Cup Champion 2025 🏆| Co-Founder @ DFY Automation | All-Bound GTM

Ali Asghar

Co-Founder & CEO @ DFY Automation | All-Bound GTM & Business Process Automation.

I'll show you how to pressure-test your market, expose fake segments, and identify who is actually capable of buying.

The Buyer Mapping Framework (Stop Hunting, Start Targeting)

Triggers and enrichment alone won't cut it. Build a system that tells you exactly who to contact, why now, and with what

The Signal Waterfall Method (Intent alone isn’t enough)

I’ll walk through fallback logic, nurture loops, and re-entry systems that keep you present... without becoming noise.

The Dark Funnel Strategy (Zero Intent, Still Win)

Ship a working AI agent you own, can demo, and hand off to any team


Exited AI Founder | Co-Founder, Snapdrum

McKinsey & Company

Boston Consulting Group (BCG)

Google

OpenAI

NVIDIA

Manu Jayawardana

AI Advisor | Co-Founder & CEO at Krybe | Co-Founder of Snapdrum

AI Founder | Google AI Accelerator Alum

Amazon Web Services

Aki Wijesundara, PhD

AI Founder | Educator | Google AI Accelerator Alum

Cohort 1

Cohort 2

A 4-week hands-on cohort for GTM operators, founders, and growth marketers who want to deploy real AI agents across SEO, cold outreach, and Meta Ads — and ship agents that runs on autopilot by Week 4. We are in the single biggest shift in how revenue gets generated.AI agents are changing how GTM teams work — and where you are in 6 months depends on what you build today.But most people are stuck on the same questions:<ul><li>Where do I actually start? What do I automate first?</li><li>How do I get these tools to work together without duct tape?</li><li>How do I know it's actually working — and not just burning API credits?</li><li>How do I scale this beyond myself?</li></ul>What's missing is a clear, proven path — from zero to a live agent stack, built by real GTM practitioners.📈 82% of GTM leaders plan to scale with AI agents.📉 Less than 10% have anyone who can actually build them.By Week 4, you'll have built and deployed:✅ AI SEO Agent — Finds keywords, creates content, and publishes automatically.✅ AI Outbound Email Machine — Finds leads, writes emails, and sends at scale.✅ AI Meta Ads Workflow — Generates ads, targets audiences, and launches campaigns.✅ Automation Backbone — Connects and runs everything automatically.

Build AI Agents That Fill Your Pipeline.


Build a revenue-generating AI agent from scratch

Deploy an SEO pipeline that researches, writes, and publishes for you

Create a Meta Ads system that generates and refreshes creative automatically

Connect landing pages and paid channels

Build a multi-agent outbound engine

Automate your GTM stack so every tool talks to each other

✅ Comfortable with computers, operating systems (Windows, Linux, or Mac), and navigating online dashboards.

Basic technical familiarity

✅ Eager to understand and deploy AWS resources — no prior cloud or AWS experience needed.

Curiosity to explore cloud systems

GTM operators, growth marketers, and founders Running lean teams who need to scale without headcount

People who've tried AI tools but haven't connected them into a real system

Anyone tired of manual outreach, content cycles, and ad creative eating their week

Walk out with a complete GTM plan for your next launch — positioning, ICP, launch sequence, and AI-powered execution tools ready to go on 

Exited AI Founder | Co-Founder, Snapdrum




AI Founder | Educator | Google AI Accelerator Alum



Cohort Feb''26

Cohort 4 [upcoming]

A 2-day intensive for product managers and executives who want a complete GTM playbook — from positioning and ICP to launch sequencing and cross-functional alignment — powered by AI tools that make every step faster.You've built something great. The roadmap is solid. Engineering shipped on time.And then the launch lands with a thud.Not because the product was wrong — but because GTM was an afterthought. A checklist. A handoff no one owned.Most PMs and executives know the product inside out. But the GTM motion stays fragmented, reactive, and disconnected from what customers actually care about.The questions that keep coming up:<ul><li>How do I define an ICP that the whole team actually agrees on?</li><li>How do I write positioning that sales uses on day one without a brief-back?</li><li>How do I align product, marketing, and sales before the launch goes sideways?</li><li>Where does AI actually fit in and what does it replace vs. what do I still own?</li></ul>What's missing is a repeatable framework — and the AI tools to execute it faster than any team has before.This is that framework.

Launch Products That Actually Sell.


Build a data-backed GTM foundation

Design a structured launch strategy

Run a product launch from strategy to execution

Align executives and stakeholders before launch day

Generate AI-powered launch assets

Build an AI-powered GTM workflow you keep using after the course

Product Managers tired of launches that underperform despite great products

Directors and VPs of Product who need to lead GTM cross-functionally without losing control

Startup executives who own both product and go-to-market and need a system, not just instincts and Anyone who's been in a launch post-mortem

Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.

Cohort 5

Managing Partner - Customer Centric LLC

Ecobee

Wellhub

lululemon athletica

Humana

TransAlta

JOHN GUSIFF

John Gusiff is the Managing Partner at Customer Centric LLC.

Cohort 4

This course teaches you how to uncover the real forces driving B2B buyer decisions—by zeroing in on the Struggling Moment, understanding Customer Progress, and decoding the Switching Behavior that determines whether a buyer fires their current solution and hires a new one.Using 30+ interactive ChatGPT prompts and an applied B2B case study, you’ll learn to “shine a light” on the parts of the buying journey that normally stay hidden in the dark funnel—where progress, motivation, hesitation, and language truly take shape. By the end, you’ll know how to turn these deep insights into high-precision GTM strategy, sharper positioning, and messaging that resonates because it’s anchored in how buyers actually think, feel, and decide.

Jobs-to-Be-Done Meets GenAI: Navigating the B2B Buyer’s Hidden Journey

Identify the Struggling Moment 

Map Customer Progress

Decode Switching Behavior

Strengthen GTM Strategy & Positioning

Achieve Language-Market Fit

The Early Stage Founder seeking to sharpen GTM strategy and positioning with confidence—not guesswork.

The GTM Leader who wants to understand the real forces behind switching behavior to improve conversion and accelerate deals.

The Product Marketer seeking to craft value propositions &amp; positioning rooted in what buyers are actually trying to accomplish.

Your career depends on becoming a Gen Operator: a generalist ready for the AI era. 

This course teaches you how.

Founder | Growth Operator |20k+ Students

Project A

Ethermail.Ethermail

Feat. Ventures

Black Semiconductor

Over the Reality

Pietro Montaldo

Creator at AI for Non-techies Newsletter | Top Voice on AI for Growth Systems

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools (like N8N) that feel like rocket science.This course will fast-track your evolution from a manual grinder to an AI-augmented operator.<ul><li>You’ll learn how to treat AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to scale your operations immediately.</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours)</li></ul>Former Google Director of PM will join us for an exclusive guest speaker session on AI agents.

Become a high-leverage Growth Operator in 4 weeks (without tech headache)

Develop a Modern Growth POV to More Effectively Lead Teams Today

Learn the Fundamentals of AI Agents

Gain Confidence to Build & Extend AI Systems

Build an Agent to Reverse Engineer Competitors’ Organic GTM (monthly)

Build an Agent to Automate Opportunity Discovery on Reddit

Build an Agent to Automate Opportunity Discovery on LinkedIn

You should be familiar with ChatGPT or other LLMs in your day-to-day.

Basic Prompting Skills

Free Relay.App Account

No coding experience, technical background, or previous AI knowledge required. We translate complex concepts into language you understand.

What you DON'T need:

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

No coding or tech skills required!