Altered Craft Learning

Build the CLAUDE.md Your Project Needs

Amazon Web Services

Nike

lululemon athletica

Sam Keen

Author, Clean Architecture with Python | ex-AWS GenAI lead architect

Learn the principles that make instructions stick: size, specificity, & structure. See a real production file dissected

Structure a CLAUDE.md that Claude actually follows

Understand project, folder, and user-level files plus .claude/rules/. Put instructions where they have the most impact.

Layer context across your project

Write the first sections of a CLAUDE.md for your real project using a tested template, live during the session.

Draft a CLAUDE.md for your own project

Preview how skills, hooks, and integrations build on your CLAUDE.md to create a compounding context engineering system.

See where CLAUDE.md fits the bigger system

Stop watching AI demos. Start shipping AI tools.


Co-Founder of Hapi | +1000 students

Relay.app

Softr

Lovable

n8n.io

Claude

Rafa

Building and Automating before AI existed

The "Figure It Out" Guy | Claude Expert

Bubble

Make

Matt

Product builder & Agent Expert

Cohort 1

Cohort 1 - Claude Code

You've watched the demos. You've played with ChatGPT, Gemini or even Claude. But when it's time to actually build something useful — a lead qualifier, a competitor brief, an outreach system — you hit a wall.Claude Code changes that. It's a terminal-based AI agent that builds complete tools from plain English instructions. No Python. No JavaScript. No Stack Overflow rabbit holes. You describe what you want, and Claude builds it.In 2 weeks, you'll ship 6 real GTM tools you can use the day after the course ends.Not toy projects. Not "hello world" apps. Real tools that qualify leads, track sales signals, generate personalized outreach, and monitor competitors — running on your data, connected to your stack.What makes this different: You won't just learn about AI. You'll use Claude Code to build, deploy, and automate tools that solve problems you face every week. Every session ends with a working tool you can demo to your team.

AI tools are everywhere. But your team still can't build anything with them.

Build and deploy full tools from your terminal using Claude Code

Connect Claude Code to real data sources with MCPs

Automate recurring GTM workflows that run without you

Apply Claude Code to real GTM use cases from day one

Slack, Notion, HubSpot, Google Workspace, or similar. You're comfortable with basic software but want to unlock automation potential.

You're comfortable with business tools

Whether leading teams, running business, or overseeing operations, you have real workflows that need automation and time savings.

You manage processes or people

This is a build-first course. You'll ship something every day. Live sessions are Monday and Thursday; async building is Tuesday, Wednesday, 

You're ready to commit 60 minutes daily for 2 weeks

Marketing Operators &amp; Growth Leads You run campaigns, manage outreach, and track competitors — but everything is manual.

Founders &amp; Solo Operators (1–100 person companies) You're wearing too many hats. Every new client means more manual work.

Agency Owners &amp; Creative Directors You see competitors using AI but your team doesn't know where to start. You need practical tools.

Master the fundamentals of Claude Code and build your first project in a single weekend

AI Product Leader & AI Coding Educator

MongoDB

Timescale

YouTube

Princeton University

Avthar Sewrathan

14-15 March 2026

2-3 May

Claude Code is the most important AI tool to learn in 2026. This course helps you master the fundamentals and start building productively. You'll go from zero to a working project in a single weekend. You'll learn how to plan projects so Claude builds what you want, build features with a repeatable system, and customize Claude Code to fit your tools and workflows.What you'll walk away with:<ul><li>A working app, dashboard, landing page, or workflow you built during the course.</li><li>A recorded demo to share with your team, network, or portfolio.</li><li>Repeatable systems for research, planning, building and testing you can apply to every future project.</li><li>Exposure to advanced Claude Code features and workflows like Skills, MCPs and Plugins, async usage, and multi-agent development.</li></ul>I created this course to offer what I can't on Youtube: personalized support, faster progression, and accountability to actually build alongside a community of peers.Every topic is taught through live demos, followed by a hands-on activity to immediately put into practice what you learned. Plus help whenever you need it during in-class build time, live Q+A and async via Slack.

Learn Claude Code. Build your first project. All in just 2 days.

Set up and use Claude Code on Desktop, Terminal, IDE, Web and Mobile

Plan and spec projects so Claude builds what you actually want

Build and iterate on features with a repeatable system (RPIT)

Customize Claude Code to fit your personal workflows

Walk away with a real project (and a path to continue learning)

You'll need this to run Claude Code and build your projects

Laptop or desktop computer

Come with an idea for a web app, mobile app, workflow, dashboard, or landing page (examples / suggestions also provided)

Ideas for projects to build during the course

You'll need a Claude Pro ($20/mo) or Claude Max ($100-200/mo) account to access Claude Code

Claude Pro or Max account

Software engineers and Product Managers who want to quickly adopt AI-native development workflows

Founders and Business Owners who want to transform their product development and business operations with AI

Non-technical but motivated professionals in marketing, operations, content and sales who want to build workflows and personal apps with AI.

Learn how AI PMs use Claude Code to elevate product craft

AI/ML Product @Google, ex-Microsoft

Diego Granados

Product Manager, AI/ML @ Google

GenAI Product Builder @Google, ex-Meta

Marily Nika

GenAI Product Builder @ Google, ex-Meta

April

Every week there is another post about what Claude Code can do. Engineers are shipping faster, getting data answers without waiting, building prototypes in an afternoon. PMs watch from the sideline and assume it is not for them.It is. And this workshop is the proof.In 4 hours, you go from "that terminal thing for engineers" to a PM with a personalized setup that knows your product, your team, and your workflows — and 6 production-ready workflows you can run Monday morning. Interview synthesis that turns 5 transcripts into a pattern doc in minutes. Meeting notes that become three different stakeholder outputs in seconds. A PRD reviewed simultaneously by 4 stakeholder personas. A working prototype from a spec you write in the room.You leave with a GitHub skill pack, a <a target="_blank" rel="noopener noreferrer nofollow" href="http://claude.md">CLAUDE.md</a> built from your actual context, and a guided mini-course you can re-run inside Claude Code on your own time.This is not a demo. It is a setup session.

Product Managers of all levels who have heard about Claude Code but have not started

Product Leaders who want to run their own research synthesis, PRD work, and competitive analysis without waiting on anyone

Product Managers who opened the terminal once, got lost, and closed it

You'll learn how to close the gap between "I've tried ChatGPT a few times" and using AI in your actual PM work every single day.

Product Advisor, Coach, Builder

Indeed

Bazaarvoice

Will Lowrey

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Founding Cohort

You know AI matters for your PM career. You just haven't started.Maybe you've tried ChatGPT a few times. Maybe you've used Claude to clean up an email. But you haven't built AI into how you actually work every day: your PRDs, your competitive research, your stakeholder updates, your prioritization decisions.This bootcamp changes that in 4 weeks.You'll learn Claude Code by using it on your real PM tasks, not fake case studies. You'll leave with a personal toolkit of workflows, templates, and custom commands that keep getting better after the course ends.I built this for PMs who haven't started yet. Not for AI experts. Not for engineers. For you.What makes this different:We start from zero. The free pre-work teaches you how to open a terminal.You bring your real work. Every exercise uses your actual PRDs, research, and updates. 30 PMs max. Small enough for real coaching, big enough for great peer learning.You build things you keep. Custom skills, commands, a CLAUDE.md file that makes every AI interaction smarter.

Stop experimenting with AI. Start using it in your real PM work.

Do PM research in minutes instead of hours. Get better output than before.

Go from an identified problem to a clickable prototype.

Make data-driven prioritization decisions with confidence

You learn by doing your actual PM work, not hypothetical case studies

If you believe that AI is a fad and is going away, this isn't for you. We are leaning in to what the future can be.

This course is NOT FOR everyone

If you are looking for ways of blurring the lines between your work and Product - this could be a great place to do just that!

This IS for Product and adjacent roles like TPM, Design, Engineering

Great! Then this is the place. We aren't looking for perfect. Just a willingness to try and fail forward!

Are You Ready To Try, Fail, Learn, and then Try Again?

The AI-Curious PM - tried ChatGPT or Claude casually but haven't built it into their daily workflow yet. You want a system, not more tips.

Documentation-Drowning PM - Senior PMs drowning in PRDs, roadmaps, stakeholder updates. You need to reclaim hours for strategic thinking.

The Team Leader - leaders who want to model AI-augmented work for their team. Master it yourself first, then bring the system to your org.