How to create and use Synthetic Users in discovery

Hosted by Valerio Zanini

Thu, Apr 30, 2026

11:00 PM UTC (45 minutes)

Virtual (Zoom)

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AI for Product Managers Bootcamp
Valerio Zanini
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What you'll learn

Create Synthetic Users with AI

Learn how to create Synthetic Users for your target segment

Use Synthetic Users

Learn how to interview Synthetic Users and extract key insights

Distinguish between human and AI insights

Learn how Synthetic Users expand and complement human discovery, and when it's better not to use them

Why this topic matters

PMs know that good discovery is essential, yet too often they shortcut it. With AI Synthetic Users, discovery can become continuous, accelerating the discovery and understanding of customer needs. Synthetic Users can get 80-85% close to real human interviews. That means that all you have left is to close the gap - rather than spending weeks in customer discovery.

You'll learn from

Valerio Zanini

AI Product Trainer. I have trained 4,000 product professionals.

Since 2017, I have helped thousands of Product Managers learn, grow, and advance their product expertise. Previously I have been a PM myself and I share real life examples and tools to deliver great products - not theory but practical insights.

I have trained PMs at small to large companies including HP, Google, eBay, Wesco, McKesson, Capital One, JP Morgan, Microsoft, etc.

I have trained product owners at

Google
eBay
Microsoft
Capital One
JPMorgan Chase & Co.

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