Thu, Jun 25, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
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Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
Thu, Jun 25, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
What you'll learn
The 3 levers that build entity authority
Brand mentions, structured data, and high-trust associations — how each one works.
How to source AEO-grade brand mentions on a small budget
Austin's exact partner network and the publication tiers that move the needle.
The monthly cadence and tracking system that compounds
How to run the system, how to know it's working, and what to report to leadership.
Why this topic matters
The AEO conversation usually stops at "we need entity authority." That leaves B2B operators with the metric but not the mechanics. At Rise, Austin built the system that took the channel from 35K to 250K monthly visits — and now controls every featured snippet for Rise's most important keywords. In this LL, he opens the playbook: what to publish, where to get mentioned, and how to track it.
You'll learn from
Austin Heaton
Head of Content / SEO / AEO at Rise
Why trust me?
- Led Rise's content and SEO program from 35K → 250K monthly visits (Mar 2024 – present)
- 7,000+ Rise keywords ranking in the top 3 on Google Search; controls every featured snippet for Rise's most important keywords
- Outranked all primary Rise competitors in AI search for high-intent purchase keywords across ChatGPT, Claude, Perplexity, and Gemini
- Previously SEO/AEO Specialist at CoinsPaid (2.5 years) — captured competitive citations in the payments niche
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Will Leatherman
Founder, Catalyst GTM Agency
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn
