How to Build a Fractional Practice on Your Own Terms

Hosted by Emily Hollender

Wed, Apr 29, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders
Emily Hollender
View syllabus

What you'll learn

How to treat your business like your best client

Learn how to think like a CEO and show up for your own business with the same intention you bring to client work.

Get clear on your ideal workday

Learn how to identify when and where you do your best work so you can build a schedule that actually fits your life.

Set boundaries before your first client does it for you

Outline your capacity and non-negotiables so you can protect your time and energy from day one.

Why this topic matters

Many of us go fractional for the independence, the flexibility, and the ownership. But how do you actually protect your time, set boundaries, and show up for your own business the way you do for clients? In this session, we'll talk about designing your ideal workday, owning your schedule, and building your practice on your terms.

You'll learn from

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

I'm an integrated marketer, community builder, and surfer. I spent a decade working inside marketing teams at high-growth consumer startups like Rent the Runway, The Wing, and Tia.

After getting laid off, feeling burnt out, and exploring my next step, I fell into freelance work and quickly realized that fractional could be a more aligned, lucrative option.

After 3+ years, 30+ clients, and nearly tripling my 9-5 salary through fractional, consulting, and advisory work, I'm all-in on this way of working. Now, I help other senior leaders do the same.

Trusted by

Rent the Runway
Tia

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