Follow the Money — Find Where Your Coaching Revenue Moved

Hosted by Judith Glory

Thu, Mar 26, 2026

10:00 PM UTC (30 minutes)

Virtual (Zoom)

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AI Didn't Kill Your Coaching Practice. Your Positioning Did.
Judith Glory
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What you'll learn

Trace where your market's money went

Use a live AI tool to search & identify the specific market research insights for your coaching niche.

Discover the language today's buyer responds to

Translate raw market research data, into the exact outcome your ideal buyer uses to justify coaching investment

Build your revenue trail and find your repositioning signal

A one-pager map showing your updated business revenue model, the shift in your positioning that closes the gap.

Why this topic matters

Since 2023, corporate coaching budgets haven't dried up — they've been reallocated. The buyer changed title, the budget moved to a different department, and the language that makes them say yes shifted entirely. Most coaches are still pitching to a room that moved on, while a smaller group who figured out how to follow the money are busier than ever.

You'll learn from

Judith Glory

ICF MCC · MBA ESSEC · 6,500+ sessions · Fortune 500 · Global · EN/FR · Harvard

Judith Glory, MBA ICF MCC Executive Coach · ICF Mentor Coach · Reinvention Strategist

Judith brings something almost no coach in the market has — 26 years of experience that spans both sides of the leadership table.

She spent a decade as a senior technology leader at Desjardins Group — one of Canada's largest financial institutions — leading a team of 100+ developers and sitting on the steering committee for a national digital banking initiative. She knows how organisations work, how budgets get approved, and what leaders actually need — from the inside.

She then built one of the most credentialled coaching practices in North America. 6,394+ verified coaching sessions. 3,982+ platform-audited hours. An MBA from ESSEC Business School — one of Europe's top institutions. The ICF Master Certified Coach credential — held by less than 4% of coaches globally, requiring 2,500+ verified hours and mastery of every ICF core competency. A verified Member Progress Index of 5.68/7 and a 0% late cancel rate — across leaders at Google, BlackRock, Capital One, Accenture, Salesforce, AT&T, and Meta.

As an ICF Mentor Coach and creator of a full YouTube series on ICF coaching competencies and MCC preparation, Judith has spent years giving back directly to the coaching profession — helping coaches sharpen their craft, advance their credentials, and build practices worth sustaining.

In May 2026 she attends two Harvard executive programmes — AI in Action and Leadership in Emerging Technology — led by Prof. Eric Rosenbach, former Chief of Staff to the US Secretary of Defense.

She has also navigated the coaching revenue shift firsthand. The Coach's Revenue Reset is built from her own reinvention — applied, personalised, and grounded in real market data. Because Judith does not teach what she has not lived.

She is working with Executives from..

Google
Amazon
Cisco
Meta
Salesforce

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