AI Didn't Kill Your Coaching Practice. Your Positioning Did.
Judith Glory
ICF MCC · MBA ESSEC · 6,500+ sessions
The coaching market changed. Most coaches are still using the old playbook.
Before 2022, the work was flowing. Since then, three forces collided: corporate L&D budgets contracted sharply, the coaching credential market became saturated, and AI anxiety created paralysis — in clients and coaches alike.
Most coaches responded the way they always had: lower rates, post more on LinkedIn, add another certification, pivot vaguely to 'AI coaching.' None of it moved the needle. Because the problem isn't effort — it's positioning.
The conditions under which people pay for coaching have fundamentally shifted. The buyer has changed. The budget has moved. The language of value has changed. And meanwhile, AI has opened entirely new doors — if you know where to look and how to position yourself to walk through them.
This course is not about AI replacing you. It's about using AI as your research partner, your positioning engine, and your business development system — so you can stop competing on price and start being the obvious choice for the clients who most need what you do.
Every session produces a real deliverable. By the time the cohort ends, you have 7 documents that didn't exist before — built from your data, your expertise, and your own AI research.
What you’ll learn
Find where your revenue went, rebuild your offer for today's market, and leave with a concrete plan to get paid at the level you deserve.
You'll be able to articulate articulate your repositioned offer — pitched in a way that makes you incomparable to generic coaches
You'll use 3+ AI tools and AI note synthesis tools to surface high-demand client segments, map their pain points.
You'll leave with a validated niche and an ICP worksheet grounded in real data.
You'll design a uniquely refreshed methodology that distinguishes your coaching from both traditional practitioners and AI platforms.
You'll leave with a Signature Framework one-pager — that gives prospective clients a reason to choose you
You'll evaluate and prototype one new format , programs, AI-assisted , or advisory retainers — that extends your revenue .
You'll leave with a NEW revenue stream including format, price, and delivery model.
You'll write a personal reinvention story (~400 words) for LinkedIn, sales conversations, and speaking pitches.
You will craft a narrative one that leads with your lived experience and frames your AI fluency as a differentiator, not a gimmick.
You'll leave with a reinvention story ready to share with the world.
Learn directly from Judith
Judith Glory
ICF MCC · Executive Coach · 6,500+ sessions
Who this course is for
ICF-credentialed coaches (ACC, PCC, or MCC) with 5–15 years of experience and are experiencing revenue contraction.
Independent coaches who previously relied on corporate L&D or HR referrals — and have watched that pipeline slow or disappear since 2022.
Coaches who tried fixes : lowering rates, posting more on LinkedIn, adding certifications... and found that none of them moved the needle.
What's included
Live sessions
Learn directly from Judith Glory in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
5 live sessions • 5 lessons
Week 1
Diagnosis — Map your practice collapse & Rebuild
Apr
1
Session 1
Week 2
Market research — Find your high-demand niche with AI
Apr
8
Session 2
Schedule
Live sessions
4 hrs / week
Five Wednesdays. Five sessions. One rebuilt practice. Every session runs live on Zoom, 90 minutes, every Wednesday in April. All sessions are recorded — if you miss one, you'll have the recording within 24 hours. Async materials (pre-watch video, worksheet, prompt pack) are released the Monday before each session so you arrive ready to work.
Wed, Apr 1
9:00 PM—10:30 PM (UTC)
Wed, Apr 8
9:00 PM—10:30 PM (UTC)
Wed, Apr 15
9:00 PM—10:30 PM (UTC)
Projects
2 hrs / week
Each week you produce a real deliverable: your repositioned offer statement, Signature Framework one-pager, LinkedIn rewrite, 90-day lead generation plan, and reinvention story. You leave with 7 documents that didn't exist before.
Async content
2 hrs / week
Videos + worksheets + peer review in community
Testimonials
Working with Judith as my coaching mentor was exactly what I needed to advance to the next level. Her encouragement, support, and attention to the technical detail of coaching skill development were exceptional.
Judith's insightful perspective on ICF core competencies and her knowledgeable analysis of coaching sessions is incredibly effective. She put me at ease and helped me see my development through a completely new lens.
Although I haven't reached the end of my journey, my development path is now clear — and I am a better coach because of her.
I wholeheartedly recommend Judith to anyone seeking a coaching mentor. A very big thank you for all of that and more.
Katie , Madison, Wisconsin
ICF MCC CoachMaking the transition from corporate to my own coaching business was daunting — and having Judith as my mentor made all the difference.
She brought her MBA lens to my business foundation. She challenged me to think clearly about where my revenue would actually come from — not as an afterthought, but as the starting point. We built a business canvas together that gave me real clarity and direction.
Beyond her business acumen, Judith's mastery of ICF competencies as an MCC is exceptional. She is at once a rigorous coaching mentor and a sharp business advisor — a rare combination I have not found anywhere else.
If you are making the leap from corporate to coaching and want to build something solid from day one, Judith is the person you want in your corner.
Thank you, Judith.
Adriana P.
New York, Coach IPECI would like to send a big huge thank you to Judith for starting this group and giving me the support when I needed it.
The result: just received my MCC credentials!!
Amina, ICF MCC
Michigan US
Frequently asked questions
$2,500
USD
8 days left to enroll