Vitaly Friedman
Free Lesson

How To Design For Trust and Confidence In AI Products 2027

45 min
Nov 10, 2026 12:00 PM

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What you'll learn

How to calibrate trust in AI to avoid costly mistakes

Why AI products shouldn't aim for maximum trust, but just enough trust to be reliable.

How to handle AI hallucinations and wrong assumptions

We can't fully prevent them, but we can set up proper guardrails, human-in-the loop, user's control, verification.

Why it's a good idea to avoid confidence scores

Useful design patterns such sandboxing, intent confirmation, consensus meter, context engineering.

Why this topic matters

We often assume that just because a product has AI features, users will automatically use it for their daily work. People expect software to work reliably — but it's just a matter of time until AI quality starts drifting. In this session, we'll study how to design, build, calibrate and maintain user's trust, repeatedly, over time.

You'll learn from

Vitaly Friedman

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

Previously at
European Parliament
Lexware
Otto Group
Axel Springer SE
SmashingConf
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