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Value Propositions that Win Deals

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Ren Saguil

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What you'll learn

Understand components of a strong value proposition

Discuss the components of a strong value proposition and information needed to create value proposition that win deals.

How to create value propositions that win

We will work on a step-by-step process on how to create value propositions and integrate into your sales process.

Practical applications of value propositions

Apply value propositions in other business scenarios, position ideas strategically, secure executive buy-in, and more.

Why this topic matters

Executives and decision-makers don't read long proposals. You need a clear, concise message that differentiates you and resonates with every stakeholder, from decision-makers to end-users. A powerful UVP is the foundation of winning sales conversations, proposals, and ultimately, bigger deals and faster closes.

You'll learn from

Ren Saguil

Revenue Growth Leader | Sales Trainer & Coach

With over 25 years of experience in Business Development, Account Management, and Channel Sales, I’ve had the privilege of serving large, complex accounts across the Telco and IT industry. I've dealt with contracts ranging from 50K to 40+M EU, and my career sales exceed €130 M. My expertise lies in selling Transformation Services, Hardware, and SaaS.

In my roles as an Account Director and Country Manager, I've worked for corporates like Globe Telecom, Alcatel-Lucent, Ruckus Wireless, and Vodafone. I've also catered to fortune 500 and large government accounts, including Shell Global, Citibank, Globe Telecom, Smart, PLDT, MOE NZ, Spark and Vodafone.

I take pride in winning beachhead accounts and creating and developing channel sales programs for Telco and networking companies.

On the academic front, I hold an MBA in Business and have leadership and sales coaching certifications. Outside the corporate world, I have ventured into the realms of import-export and retail trade, and I consult for SaaS and Tech businesses. I am currently building another start-up for fractional services.

But what truly defines me is my commitment to my clients and their successes. To me, every client relationship is a deep partnership, and I am dedicated to fostering the growth of their businesses.

Previously at

Alcatel-Lucent
RUCKUS Networks
Vodafone
Casa Systems

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