3 Growth Tactics for Winning Enterprise Deals

Lightning Lessons

Practical skills & tools to accelerate your career

3 Growth Tactics for Winning Enterprise Deals

Hosted by Ren Saguil

181 students

What you'll learn

Rigorously qualify and position to win

Use the ORD framework to rigorously qualify and focus your efforts on winnable, high-value enterprise deals.

Manage complex enterprise sales cycles

Create deal momentum using a structured buying process that aligns stakeholders and drives toward clear outcomes.

Enable prospects to make decisions

Guide prospects decision-making by mapping stakeholders, securing executive support & creating a clear path to purchase.

Why this topic matters

Enterprise deals can scale revenue 5-10x faster, but they're also the most challenging to close. Sales teams face 9-12 month cycles, buying committees of 6-10 stakeholders, and over 60% of deals ending in "no decision." These three growth tactics create a repeatable system for qualifying, managing, and closing deals worth $250K+ - even in complex environments where traditional approach fail.

You'll learn from

Ren Saguil

Cofounder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently.

Previously at