How AI is Transforming Media Jobs and the Skills to Get Them

Hosted by David Lerech

Wed, Apr 29, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit
David Lerech
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What you'll learn

The new roles and skills the industry is hiring for

What companies actually want when they're looking for AI talent — and why it's not what most people assume

How to become the most valuable AI person in the room

Whether you're at a studio or working independently, there's a clear playbook for becoming the go-to AI professional

How small teams are using AI to compete above their weight

Independents are delivering work that used to require large teams. We'll break down what capabilities matter most.

Why this topic matters

As AI transforms the media and entertainment industries, the most sought after people are the ones who know how to use AI professionally. This session maps out where the real change is happening and where the real career opportunities are. AI for Media Professionals launches May 4 — a hands-on course designed to give you the skills and fluency that set you apart

You'll learn from

David Lerech

AI consultant to major studios, streamers and production companies

David Lerech is the founder of Propulsion Media and advises major studios, broadcasters, and production companies on AI strategy and adoption. He spent 20 years as a senior executive in film and television before going full-time on AI consulting for the entertainment industry. He currently works with companies across the US and Canada, helping leadership teams and creative professionals navigate AI with clarity and confidence.

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