The Board Asked for an AI Strategy. What Do You Do?

Director of AI and product strategist turning technology into customer value.

With more than two decades of experience building digital products and helping organizations make better technology decisions, I have delivered more than 200 software projects across startups, enterprises, nonprofits, and public-facing organizations, working with brands including HP, Pepsi, Intel, Swarovski, and Jukin Media.

My work brings together product development, tech leadership and Gen AI. I have led the delivery of platforms, mobile apps, media systems, and AI solutions that improve workflows and enable better strategic decisions.

Today, I help teams apply AI in practical and responsible ways to better understand users, uncover market patterns, validate ideas faster, and turn insights into action.

AI transformation advisor, Product Excellence and OKR coach, working with leadership teams on organizational readiness for AI. Developer of the Five Dysfunctions of AI Transformation framework and the AI

Transformation Health Check diagnostic. Diglab is currently running the first pilot sessions with select leadership teams — participants in this early phase shape the framework directly and receive preferred pilot terms.