Michael Slawson

Built and sold a 7-figure agency, GTM @ Clipboard Health, Hum Capital, Deloitte

Today, watch us build and deploy a GTM agent

Ben Holley

10+ GTM systems in production, GTM @ Apero, AirOps, Cyft, Clay, Lightyear

Build your mental model for working backwards from the outcome you want to design what you need.

How to scope a GTM agent

See how we setup our repos and tooling to make bots easy to build and update.

How to host your GTM agent

Learn the simple ways that we push changes into the bot and communicate those changes to who matters.

How to deploy your GTM agent (multiplayer)

Get our Agent Org day 1, wired & working. In 4 weeks, master designing agent orgs & build your own department end to end. No coding required

Agentic practitioner, speaker, educator

Sara Davison

Co-Founder AI Build Lab 

Agentic Practitioner, speaker, educator

Tyler Fisk

Cohort 21

Cohort 1

‼️NEW: Aug 2026 ‼️ 3 months of The Lab📧 sara@aibuildlab.com Every company is on the way to agent-native within 2-5 yrs (MSFT)📈 45% expanding capacity with "digital labor" in 12-18 months📈 Leaders expect teams to train (41%) &amp; manage (36%) agents in 5 years Every org deploying them will have a mandatory need people who design, supervise &amp; govern agents.Get an Agent Org, wired &amp; ready to customise + Graduate mastering the skills to build your own for yourself or sell as a high value serviceWhat you get on day 1:✅ Our proven agent org: departments, agents &amp; a working Chief of Staff✅ The Agent Org Charter &amp; orchestration &amp; guardrails inbuilt👀<a target="_blank" rel="noopener noreferrer nofollow" href="https://aibuildlab.com/demo-dashboard">Agent Team HQ: direct &amp; review tasks</a>The skills you master:✅ Department design: one department you choose from 0 to running, end to end✅ Agent design: build specialist agents in plain English✅ Orchestration: route work between agents with handoffs✅ Delegation: your Chief of Staff gets the work done✅ Context Engineering: design the info ecosystem✅ Evaluation: score performance &amp; improve the system✅ Governance: gates &amp; boundaries that keep you in controlFrom the team behind 2,500+ grads.👉GRADUATE WITH A COMPLETE AGENT ORG: YOURS TO RUN OR SELL.

Get Our Proven Agent Org Day 1: Templated & Wired. Make It Yours Or Sell To Co's

Where Do I Start? → Install Our Proven Starter Agent Org On Day 1

How Do Agents Actually Work Together? → Master Agent Orchestration

How Do I Get My Org Coordinated On My Goals? → Write The Charter They All Follow

How Do I Build My Own? → Design & Staff One Department 

How Do I Stay In Control? → Approval Gates: Nothing Ships Without You

How Do I Ensure Consistency & Reliability At Scale? Learn Evaluations & HITL

Non-technical professionals who want to direct an AI agent workforce &amp; gain the 1% of AI skillsets. You'll run a working agent org in week 1

Consultants, practitioners, agencies who want to implement agent orgs for clients as a high-value service.

Entrepreneurs, operators &amp; practitioners ready to scale with an agent org running the day-to-day, so you &amp; your team do work that matters

This isn't just another course. You'll walk away with tangible assets that advance your career and concrete skills that set you apart.

2608

Founder at Aggregate Intellect

Amir Feizpour, PhD

10+ years in AI and Product Development

2607

2609

You don't get stronger by watching someone lift. Here you learn by building, the way pros do it: structured reps, a cohort pushing alongside you, and coaches who fix your form before bad habits set in.🟢 WHAT WILL I BE ABLE TO BUILD?You’ll learn to design, build, evaluate, and deploy agentic systems, and integrate required tools.▶️ <a target="_blank" rel="noopener noreferrer nofollow" href="https://sherpa-b.ai.science/">See our alumni profiles</a>🟢 WHAT SHOULD I EXPECT TO HAPPEN DURING?<ol><li>Day one, you start building in a coding agent environment we help you set up (eg. Claude Code).</li><li>To build momentum, every day first week, we do a group stand-up to give you feedback. You close the week with your first recorded demo, due on Sunday.</li><li>The cohort watches everyone's build snapshot videos together, and mentors and peers give you feedback on what you've shipped so far.</li><li>You shift to building, guided by Sherpa-b with async access to your coach's expertise via Slack. Each cycle ends with another build snapshot, posted on Sunday.</li><li>To help you with any last minute issues, we do daily stand-ups again in the last week as you close out the build.</li><li>You present your shipped agent in a public showcase on the last Friday.</li></ol>🤖 <a target="_blank" rel="noopener noreferrer nofollow" href="https://sherpa-b.ai.science/docs/agentic-buildcamp/">Learn about our approach and Sherpa-b</a>

This is where pragmatic entrepreneurs build and ship custom agents.

Ship a Real Agentic AI Application

Experience Agentic Engineering

Obtain Assets and Artifacts that Will Super-charge your Building

Most participants fail because they're not there to build. Outside of that we don't expect you to bring much prior experience 

Lots of enthusiasm to build

You will use a CLI tool (eg. Claude Code) as the primary way to learn and build (we provide resources for this)

Agentic Coding

Since we use coding agents heavily, you need good version control set up (we provide resources for this)

Biz or Tech Entrepreneurs - You want to build an agentic MVP to test the feasibility of your startup idea.

Hands-on Product or Operations Managers - You want to build an agentic MVP to explore a new feature in your existing product / process

Developers, Data Engineers, Data Scientists - You want to build an agentic MVP to demonstrate your skills for career progression purposes.

Build AI Agent Skills that Actually Work - 3 Hours Hands-on Workshop

Product Leader and Super IC at Google

Google

Disney+ Hotstar

Zynga

Anshumani Ruddra

Product Super IC at Google with 22+ years of crafting blockbuster products

Cohort 07

Cohort 08

Most product builders use AI agents the same way they used search - typing queries and hoping for the best. That's leaving most of the value on the table.The teams pulling ahead aren't using better prompts. They're teaching their agents. Agent Skills are reusable, testable instruction sets that tell AI agents exactly how to handle specific workflows: your deployment process, your code review standards, your team's edge cases. Write one skill well, and every agent on your team benefits from it, every time, automatically.The problem: nobody is teaching product builders how to create them. Most documentation is written for a narrow technical audience, and the tooling is fragmented across Claude Code, Codex, and Gemini.In this hands-on workshop, you'll go from zero to a working skill installed in your own agent: one that reflects your real workflows, not generic templates. You'll also learn how to evaluate and improve skills systematically, so they get better over time instead of drifting.If you build or are hoping to build products with AI agents: this is the highest-leverage skill you can develop right now.

🤖 Learn to build procedural Agent Skills, transforming your professional mindset from solo prompter to manager of elite AI agents

Shift to an AI Management Mindset

Build Custom, Reusable Agent Skills

Leverage the Open-Source Ecosystem

Evaluate and Iterate for 10x Output

Product Managers: who use Claude Code or Codex daily but rely on ad-hoc prompts - and want repeatable, team-shareable AI workflows.

Entrepreneurs &amp; Founders: building AI-native products who need their agents to encode business logic, not just generate code on demand.

Tech Executives &amp; Product Leaders: who want their teams to stop reinventing prompts and start shipping a shared skills library.

Master automation & AI to build tools like research bots & content engines, boosting productivity & streamlining workflows—no coding needed!

Cohort 5

VP RevOps + AI Operations Builder

Amazon Web Services

Accenture

Jeff Ignacio

15+ years in RevOps for startups, Google, Amazon AWS

Cohort 4

Cohort 6

Most RevOps teams are drowning in tools but starving for leverage.You're managing a stack that costs six figures a year, running reports that are outdated by the time leadership sees them, and still manually pulling data between systems that should talk to each other. Everyone above you is asking why pipeline is soft, why forecasts keep slipping, and whether AI is "being used" as if buying a ChatGPT license counts.This course is built for that gap.Over six modules, you'll go from AI as a chat tool to AI as actual infrastructure. The kind that enriches accounts automatically, scores deals against your methodology, and fires alerts when something needs attention. You'll build with Claude Code, Zapier, Clay, and Lightdash, with GitHub holding your logic so nothing lives only on your laptop.Every session is a build session. You'll leave each module with a deployed workflow you can use on Monday morning, not a slide deck.By the end, you'll have built a connected GTM automation system from scratch and know exactly where AI creates real leverage in your revenue motion.

Transform into an automation expert, building AI-driven tools to boost efficienc

Leverage the newest AI tools

Business professionals looking to streamline workflows, save time, and enhance efficiency using AI-driven automation tools.

Marketers and sales teams aiming to automate research, lead generation, and personalized outreach without writing code.

Tech enthusiasts eager to learn AI fundamentals and build intelligent tools for productivity and innovation in any industry.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Engineers and engineering leaders who build, deploy, and scale software systems.

Operations professionals who optimize processes and manage day-to-day business functions.

All lightning lessons and courses associated with the Maven x Clay "Building an AI GTM Engine" campaign. 

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Today, watch us build and deploy a GTM agent

What you'll learn

Why this topic matters

You'll learn from

Michael Slawson

Ben Holley