Taking Accessibility wider with End-to-End Journeys

Hosted by Frank Spillers UX Inner Circle

Thu, Aug 6, 2026

3:00 PM UTC (30 minutes)

Virtual (Zoom)

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Inclusive User Research Intensive
Frank Spillers
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What you'll learn

See accessibility as a journey, not a checklist

Examine how disabled users move across touchpoints, channels, content, support, and recovery moments.

Find accessibility failures between the parts

Where it breaks: onboarding, pop-ups, authentication, help content, notifications, file access, support, and follow-up

Apply a service design lens to accessibility

See how journey mapping can identify barriers, ownership gaps, and practical 'shifts left' across teams.

Why this topic matters

The uncomfortable truth: your product can pass every accessibility audit and still fail your users. You can pass WCAG audits at the widget level and still fail to support your disabled user's real context: surrounding touchpoints, lived experience barriers, journey-level barrier-free access. Continued below for Why This Focus...

You'll learn from

Frank Spillers UX Inner Circle

Accessibility expert, Disability advocate & Design Leader 25+ years experience.

UX & Inclusive Design leader with 25+ yrs of experience

I’ve led Inclusive design and AI-first service design across government, enterprise, and start-ups.

Founded an award-winning UX consultancy Experience Dynamics, specializing in product, service and accessibility research and design.

Subject matter expert in inclusive design and in helping teams 'Shift Left' putting access first in web, mobile, VR, AI and service experiences for Global Disability RightsNow!, Women Enabled International, Mobility International USA, Surrey County Council, Greater London Authority, City of Portland, and Multnomah County Library.

I mentor at UX Inner Circle for brands like Google, Harvard, Accenture, Dell, Mercedes-Benz, Zappos, Netflix and FedEx.

Recently led Service Design (AI Frontiers) @ UK Government Digital Service and:


WHY THIS FOCUS:

This lesson is for anyone ready to stop fixing ALT text and color contrast (as important as they are) and start supporting accessible journeys.


Note: I'm including myself in this camp, having practiced accessibility for 25 years, I only started looking at end-to-end journeys about ten years ago.


So why this, now? If working accessibility as a technical fix/ compliance obligation isn't working- it's because your approach is dated.


Will WCAG 3x cover this? WCAG 3.0 (expected to be standard by 2028) is a significant shift from WCAG 2.2 (current standard). It moves beyond checking individual interface elements and begins considering tasks, processes, and outcomes. However, it still focuses primarily on digital accessibility, not the end-to-end service experience. Since we design for multi-channel experiences, we need to start applying this to access expereinces for disabled customers.


Accessibility isn’t just a compliance exercise anymore. Instead, it can show you how well your service holds up under stress, at the edges, and for the people who need flexibility the most. Taking a journey-level view of accessibility shifts you toward solving for user goals, not just for accessible widgets that might work, then fail, as users move through their access journey.


Read: Accessibility Is an End-to-End Design Problem



Previously at

Nike
Mobility International USA
THE WORLD BANK GROUP
Microsoft
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