The Achievement Design Canvas (Make It Toolkit)

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The Achievement Design Canvas (Make It Toolkit)

Hosted by John Gusiff

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GenAI-powered Experience Design using the Make It Toolkit

JOHN GUSIFF and Mahnaz Hajesmaeili

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305 students

Share this lesson

Go deeper with a course

GenAI-powered Experience Design using the Make It Toolkit

JOHN GUSIFF and Mahnaz Hajesmaeili

View syllabus

What you'll learn

The Psychology Behind Achievement Systems

Explore behavioral science principles like progress, rewards, and social proof that drive user engagement.

The Underlying Structure of a Great Achievement System

Unpack the key components of achievement systems and how they create meaningful user experiences.

A Few Examples of Effective Achievement Systems

Review real-world examples from apps, loyalty programs, and gamified platforms to inspire your designs.

Common Mistakes & Best Practices

Learn how to avoid common pitfalls and adopt proven strategies for designing effective achievement systems.

How to Learn More

Find resources, tools, and next steps to expand your expertise in behavioral design and achievement systems.

Why this topic matters

Achievement systems drive engagement in apps, tools, and programs. Learning their underlying structure and behavioral science helps you design habit-forming, rewarding experiences. Professionally, this skill boosts user retention, loyalty, and product differentiation, equipping you to create systems that motivate users while aligning with their needs and goals.

You'll learn from

John Gusiff

Chief Experience Officer at Customer Centric Solutions LLC

John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.

He is passionate about improving the lives of customers via human-centered design and design thinking methods. He leverages customer jobs-to-be-done (jtbd) insights research along with applied behavioral science when consulting with his clients.

Clients have included: American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.

Consulted at