Free Lesson
How to Build a Business AI Won’t Eat
60 min
Sep 23, 2026 3:00 PM
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What you'll learn
Find a customer job that will still matter in 10 years
Learn how to separate the durable problem from the temporary product or interface.
Identify what could actually become defensible in the AI era
Use the LAST framework to evaluate data, workflow, context, trust, distribution, network effects.
Build a reinvention loop before disruption forces you to
Learn how to spot weakening assumptions, cannibalize the current product when needed, and create a repeatable system.
Why this topic matters
AI is making software cheaper to build, interfaces easier to reproduce, and switching easier. That means many traditional SaaS advantages are getting weaker. This session will show you how to build around durable customer jobs, accumulate structural advantages, and create a company that can keep reinventing itself even when the current product stops mattering.
