Tue, Jul 21, 2026
4:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Tue, Jul 21, 2026
4:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
What you'll learn
Identify What Makes You Different
Learn a simple framework to pinpoint your unique strengths and story which is the foundation for every branding decision
Build a Brand That's Authentic, Not Forced
Discover how to align how you show up with what you stand for, so your brand feels true, not performative.
Build a Brand Foundation for Every Platform
Establish the core identity everything else is built from - your LinkedIn, pitch, exposure, & deals.
Why this topic matters
Opportunity increasingly goes to the people who are known, not just the people who are good. Working with Fortune 500 leaders, financial advisors, and Division I athletes, I've seen one truth: talent alone isn't enough. This lesson gives you the clarity to define your brand strategically, so you're not just working hard, you're being seen for it.
You'll learn from
Maribeth Kuzmeski, PhD
Author, professor, speaker & brand builder for professionals & athletes
Dr. Maribeth Kuzmeski, Ph.D., is a professor and the founder of Red Zone Marketing, which she's led for over 20 years. She has spoken to thousands of professionals while consulting and coaching on marketing, branding, and public speaking and is the author of 9 books on marketing.
- Teaches personal branding to Fortune 500 companies, financial advisors, the U.S. Military, the oil and gas industry, and multiple Native American Nations
- Author of the first book on developing Name, Image, & Likeness for student-athletes
- Award-winning professor at Oklahoma State University
- Teaches Personal Branding: Name, Image & Likeness and founded The Brand Squad, a select group of business students certified to help student-athletes with their NIL brand and deal strategy