Workshop

Brand Accelerator: Strategies to Elevate Your Career and Influence

Maribeth Kuzmeski, PhD

Branding Strategist, Author, Professor

You're Good at Your Job. It's Time to Be Known for It.

You're skilled, hardworking, and getting real results — so why does it feel like recognition, referrals, and promotions keep going to someone else? I see this constantly with the financial advisors, corporate professionals, and entrepreneurs I work with: real expertise, hidden behind a brand that hasn't caught up to it.

This 3-hour workshop builds directly on the foundations from the Lightning Lesson, moving from "what is a personal brand" to "here's exactly how to build and use yours." You'll leave with a clear brand position that sets you apart, a visibility strategy to get you in front of the right people, the executive presence to communicate your value with confidence, and a polished bio and LinkedIn profile that finally reflect who you really are.

This isn't theory. You'll work through live exercises, get real feedback, and build these pieces in real time, so you leave with something usable, not just inspired.

I've spent 20+ years as founder of Red Zone Marketing coaching financial advisors, Fortune 500 leaders, and entrepreneurs on exactly this. I know the gap between being good at your job and being known for it - and I built this workshop to close it.

What you’ll learn

Learn actionable strategies to amplify your personal brand and transform how others see your value, influence, and career potential.

  • Work through a guided framework to identify your unique value, strengths, and story.

  • Craft a clear, memorable positioning statement you can use in meetings, pitches, and interviews.

  • Get live feedback to refine your message until it's sharp, authentic, and instantly memorable.

  • Write a polished, results-driven bio you can use across speaking, media, and professional profiles.

  • Rebuild your LinkedIn headline, About section, and experience to reflect your new positioning.

  • Get hands-on guidance to make sure your online presence matches the brand you just defined.

  • Identify the right platforms and rooms where your target audience and decision-makers are paying attention.

  • Create a simple content and communication plan you can execute consistently without burning out.

  • Learn how to turn visibility into real opportunities, like promotions, referrals, and new connections.

  • Practice public speaking and presence techniques that build instant credibility and trust.

  • Learn how to communicate your value confidently in high-stakes conversations and negotiations.

  • Leave with a personal action plan to keep building your brand and presence after the workshop ends.

Workshop agenda

  • Welcome & The Brand Audit

    Kick off with a quick audit of how you currently show up professionally, and set personal goals for the workshop ahead.

  • Define Your Brand Position

    Work through a guided framework to identify your unique value and craft a clear, memorable positioning statement.

  • Bio and LinkedIn Profile Makeover

    Rewrite your professional bio and rebuild your LinkedIn profile to reflect the brand position you just defined.

  • Build Your Visibility Strategy

    Map out where your target audience and decision-makers pay attention, and build a simple plan to get noticed.

  • Develop Your Executive Presence

    Practice public speaking and communication techniques that build instant credibility in high-stakes conversations.

  • Action Plan and Wrap-Up

    Leave with a personalized action plan to keep building visibility, presence, and opportunity after today.

Learn directly from Maribeth

Maribeth Kuzmeski, PhD

Maribeth Kuzmeski, PhD

Contact

Professor, author, speaker & brand builder for professionals & athletes

See all products from Maribeth

Who this workshop is for

  • The Corporate Professional: Doing great work but overlooked for promotion - ready to build the visibility and presence that gets noticed.

  • The Entrepreneur or Consultant: Building a business around their own name and needs a clear, consistent brand that attracts clients.

  • The Financial Advisor: Has real expertise but needs a stronger brand to build trust, attract referrals, and stand out in a crowded market.

What's included

Maribeth Kuzmeski, PhD

Live sessions

Learn directly from Maribeth Kuzmeski, PhD in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Leave With a Brand You Can Use Immediately, Not Just Inspiration

Most workshops leave you motivated but empty-handed. This one is different. Through live exercises and real-time feedback, you'll leave with a defined brand position, a visibility plan, and a polished bio and LinkedIn profile ready to use immediately - not just ideas to figure out on your own later.

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Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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$350

USD

Aug 7
·

10am–1pm EDT

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