How to Train Your Instinct as a Brand Strategist
Hosted by Jean-Louis Rawlence
Thu, May 21, 2026
6:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course


Thu, May 21, 2026
6:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course


What you'll learn
Sharpen Your Strategic Gut
Find Tension That Actually Matters
Build Better Strategic Judgment
Why this topic matters
You'll learn from
Jean-Louis Rawlence
Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.
Jean-Louis Rawlence is a strategist and cultural futurist driven by a simple belief: thinking is leverage. In an age where AI can generate almost anything, he argues the real bottleneck is human judgment.
Co-founder of Concept Bureau, he helps leaders and teams build systems for sharper thinking, so they can spot signals earlier, make better decisions, and turn strategy into lasting advantage. Through Exposure Therapy, he convenes a global community of strategists and executives committed to raising the standard of strategic thought.
An optimist at heart, his path spans sci-fi obsessions, aerospace engineering, and advising world-class companies on how to build what comes next.
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