9 Frameworks Every Brand Builder Needs

Hosted by Jean-Louis Rawlence

Tue, Mar 17, 2026

6:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

50 students

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Brand Strategy Masterclass
Jasmine Bina and Jean-Louis Rawlence
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What you'll learn

A Go-To Playbook of Strategic Tools for your Next Project

9 market-tested frameworks to sharpen your thinking and decision-making on any strategic project.

How to Find High-Leverage Cultural Opportunities

Signal-finding tools to surface hidden patterns in markets before your competitors do.

Powerful Tools for Strategic Decision Making

Powerful Tools for Strategic Decision Making

Collaborative Techniques to Unblock Creativity

A neuroscience backed process to be more creative and come up with more novel ideas.

Mental Models to Reveal Strategic Blindspots

The best strategies are often hidden behind biases, use these tools to see what others miss.

Why this topic matters

The biggest bottleneck in any strategic project, especially brand building, is the quality of your strategic thinking. It doesn’t matter how much AI leverage you have, or how good the research is, if you’re not asking the right questions. This playbook gives you 9 highly actionable tools to immediately level up your next strategy project.

You'll learn from

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Jean-Louis Rawlence is a strategist and cultural futurist driven by a simple belief: thinking is leverage. In an age where AI can generate almost anything, he argues the real bottleneck is human judgment.

Co-founder of Concept Bureau, he helps leaders and teams build systems for sharper thinking, so they can spot signals earlier, make better decisions, and turn strategy into lasting advantage. Through Exposure Therapy, he convenes a global community of strategists and executives committed to raising the standard of strategic thought.

An optimist at heart, his path spans sci-fi obsessions, aerospace engineering, and advising world-class companies on how to build what comes next.


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