Learn directly from Concept Bureau

As a founder of a new product, I wanted to find the place where my product and customer naturally meet. Jasmine & Jean-Louis have the framework for doing this. For something so amorphous as “Brand” they have tools and steps with well-defined edges. Yet still, they are not snap-on devices. Build a Culture Brand is a training in how to think. I liken it to literary analysis – how do you go deep, speak to universal humaness and specific currents of our time all while moving the story forward compellingly? This course is how you do that.

I’d highly recommend this course not just to brand strategists or marketing professionals, but to anyone who wants to challenge their way of thinking, understand how industries and culture are evolving, and explore new perspectives within their own field. Jasmine and Jean-Louis are exceptional instructors. What makes them stand out is not just their depth of knowledge, but their ability to connect seemingly unrelated ideas, challenge conventional thinking, and make complex concepts genuinely engaging and accessible. More than teaching brand strategy, they encourage you to question your assumptions, recognize patterns, and develop a more curious and intentional way of seeing the world. For me, that’s what makes this course so valuable. It goes far beyond branding.

Jasmine and Jean-Louis provide a fresh approach to uncovering cultural insights, along with practical tools to turn your research into a brand that moves culture. We worked on real projects each week, and hearing their feedback and watching their process live was invaluable. The course offers a ton of material; I left with a toolkit, repeatable system, and new way of thinking about what a brand can do.

It will forever change how you not only view brand strategy, but how you view the world.

I had no idea how much value this course would bring. I walked in expecting a few frameworks and a general sense of direction. What I walked out with was wildly different: an actual brand strategy I could start implementing immediately. What surprised me most was realizing how much of my existing "strategy" was built on outdated intelligence. I was making decisions based on where culture used to be, not where it's heading. This workshop gave me the tools to read the cultural landscape as it actually is right now and where it might be headed. My new plan is almost a complete one-eighty from where I started, a fundamental reorientation in how I'm building my business. I really needed this clarity. As an entrepreneur, creativity is never the problem. There's an enormous amount of it available to me at any given moment. The problem is directing it. For a while, I'd been feeling adrift in my business because I didn't have a clear strategy. Now, with this brand strategy in my back pocket, it's my North Star. I have real direction and precision in how I'm going to build my business moving forward. I had no idea I'd be walking away with this much. I'm deeply grateful I invested in this workshop, and I have so much appreciation and gratitude for Jasmine and Jean-Louis. If you're in this position, if you're considering investing because you need to understand how to build a culture brand or how to build one for your own business, this is the course. I can't recommend it highly enough.