Concept Bureau

Cohort 1

Cohort 2

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Build A Culture Brand

Creative Strategist

Marketing Consultant

Marketing and Community Manager

Brand Strategist 

Marketing Strategy Lead

Brand Strategy Consultant

Business Lead

Founder and CEO

Marketing

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Seed Health

Feeld

Google

Upwork

Skillshare

Brand strategy will make or break your company, but no one knows how to actually do it well.You have conviction about the brand. You know what makes it valuable. But you can't arrive at a powerful strategy that withstands the market or even the organization.That's not an execution problem. The concept underneath the brand isn't deep enough.The entire field teaches brand strategy as a business discipline. Positioning. Differentiation. Competitive analysis. But brands live in culture. When the concept isn't connected to cultural forces, it has no structural foundation. Everything downstream suffers.Ideas are technology. Meaning is engineered. Cultural forces are readable, structured, powerful enough to build on. We spent ten years synthesizing sociology, semiotics, behavioral science and anthropology into one operational methodology for brand. This course is that methodology, end to end.You bring your brand. Rebuild from further upstream than you've ever gone. 3 weeks that compound into months of velocity. You leave with a core concept, a cultural research system, and a conviction framework. Strategy with structural power to drive through execution.

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

How to Craft Your Information Diet as a Brand Strategist

Learn how to find the 80/20 in what you consume and intentionally build structure around it.

Craft a High-Leverage Information Diet

Find your process for not just consuming but really digesting the ideas you consume.

Cultivate Deeper Points of View

Build a system for catching high-value insights that your competitors miss

Find Novel Signals That Unlock Opportunities

How to Train Your Instinct as a Brand Strategist

Learn how to recognize strong strategic signals instead of defaulting to safe or average thinking.

Sharpen Your Strategic Gut

Understand how specificity, contradiction, and emotional tension reveal stronger brand opportunities.

Find Tension That Actually Matters

Develop frameworks for evaluating ideas, insights, and cultural patterns with greater clarity and confidence.

Build Better Strategic Judgment

Second Order Thinking for Brand Strategy

The hidden mechanics behind how markets actually change, and the cognitive traps that make prople miss them.

Why Most Predictions About the Future Are Wrong

From power laws to asymmetry flips, a toolkit of mental models to trace how change cascades through.

7 Mechanisms for Sharper Second-Order Thinking

A visual framework for modeling second, third, & fourth-order consequences, so you can see disruption before it arrives.

How to Map the Web of Change

Learn to track liquidity, creative destruction, and fragmentation cycles to find the value others overlook.

Where the Real Economic Opportunities Hide

9 Frameworks Every Brand Builder Needs

9 market-tested frameworks to sharpen your thinking and decision-making on any strategic project.

A Go-To Playbook of Strategic Tools for your Next Project

Signal-finding tools to surface hidden patterns in markets before your competitors do.

How to Find High-Leverage Cultural Opportunities

Powerful Tools for Strategic Decision Making

A neuroscience backed process to be more creative and come up with more novel ideas.

Collaborative Techniques to Unblock Creativity

The best strategies are often hidden behind biases, use these tools to see what others miss.

Learn directly from Concept Bureau