Simplifying B2B Content Strategy with the 3x5 Framework

Hosted by Lee Densmer

Tue, Apr 14, 2026

3:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Building a Content Marketing Plan for Your Highest-value Buyers
Lee Densmer
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What you'll learn

Understand how complexity kills content programs

You'll learn how too much of everything (channels, buyers, content types, topics, goals kills program effectiveness

Understand the simplified 3x5 content strategy framework

My 3x5 content strategy framework boils content programs down to the essence, making them sustainable and achievable.

Build YOUR 3x5 content strategy

We'll go through how to actually build your strategy in this short class. I'll explain the 15 choices you need to make

Why this topic matters

Most B2B content programs have gotten overly complex over time: too many content types, too many channels, too many topics. You need a content strategy that shows you exactly what to focus on, how to run a smooth operation, and how to prioritize your activities. The 3x5 content strategy framework will give you the clarity you need to build a program that your org can sustain to drive growth.

You'll learn from

Lee Densmer

Content strategist and author of Content, Simplified.

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After digging into more than two dozen established content programs, she identified the 40 recurring issues that consistently sabotage performance—and (literally) wrote the book that shows teams exactly how to solve them.

With 20 years in B2B marketing, Lee created an efficient 3x5 Content Strategy to simplify content marketing so busy teams can do more with less and finally see results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.

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