George Chasiotis

Founder-Led Content Strategy: A Framework to Use Right Away

Docebo

Toggl

ServiceTitan

Rows

Warmly

Co-Founder at Restartt

John Ozuysal

You'll learn the exact process we use to help busy CEOs create content that attracts attention and generates pipeline.

Use our exact workflow to turn ideas into great content

You’ll get a clear framework for defining your content pillars and schedule, based on a real-world founder case.

Access our proven framework

You’ll understand how to use AI the right way to support your founder-led content efforts without losing your voice.

Learn where AI helps, and where it hurts

A well-defined product strategy accelerates your career. It improves your odds of success. It inspires teams. In this highly interactive, case-based workshop, you'll learn six vital strategic frameworks, plus how to run a product strategy meeting as we simulate a modern-day Netflix Quarterly Product Strategy Meeting at the end of the session. THE CHALLENGES Today, product leaders are constantly challenged to act and think "more strategically." These tools frame their strategic thinking and accomplish work as metrics tied to each product strategy demonstrate. Another challenge is building alignment across an organization. Everyone in a company has a perspective on how a product can be better, even folks with no experience building products. These tools and frameworks enable product leaders to develop a common language and plan that resonates across the organization to build cross-functional alignment. Last, everyone within an organization has a point of view on how and where resources should be allocated. The simulated Quarterly Product Strategy Meeting enables students to participate in a meeting that will teach them to debate product strategy in open, more effective ways within their product organization and to allocate resources intelligently. WHAT YOU WILL LEARN You learn how to:1. Describe the positioning and "something bigger" of your product that helps to build a brand using language that appeals to your customers and is well-understood by your marketing partners.2. Craft a long-term product vision that provides clear direction. This vision also breaks down the plan into shorter, step-by-step "bite-size chews" that maintain flexibility as you encounter speedbumps and roadblocks.3. Define a succinct product strategy—a hypothesis on how you will move your key metrics—by developing hypotheses that will delight customers in hard-to-copy, margin-enhancing ways.4. Articulate metrics and tactics for each product strategy to effectively "align the wood behind the arrow."5. You'll learn to tease out how to prioritize Growth, Engagement, and Monetization, depending on the company's size and goals. You'll define a clear metric for each of these three factors.6. Communicate a quarterly plan using two roadmap formats: a "rolling four-quarter roadmap" and a "Now, Next, Later" approach.7. Debate 2-3 modern-day Netflix cases, demonstrating how these product strategy frameworks help to form a common language that enables better communication and more thoughtful debate. HOW THE COURSE WORKS The first session sets the table by articulating six product strategy frameworks illustrated through many examples and cases. The second session comprehensively applies the models, with applications to startups, B2B/enterprise companies, and consumer-focused companies. This course is very efficient. There are two 2.5-hour classes, and the last half-hour of each class is an optional Q&amp;A session. We'll open up the class fifteen minutes before the start time -- so you can ask questions and begin to get to know each other. Then, we'll review each framework with many juicy examples from Netflix's past and present. The session is sprinkled with many mini-cases where students are asked, "What would you do if you were the product leader at Netflix?" We'll use Slido to build engagement and draw all students into a fast-paced conversation. This is not a boring lecture. It's a lean-in experience, and you will be at the edge of your seat as you dive into the conversation—when you're up for it. At the end of the second session, we'll simulate a Netflix Quarterly Product Strategy meeting, allowing you to see how a world-class product organization thinks about and discusses product strategy. The two 2.5-hour sessions are a lot of fun. There will be plenty of "leave behind" materials. I will also provide pre-formatted Google Slides you can use to define your product strategy. AGENDA Cohort 4: April 1 and April 3 (9-11:30 am PT for both sessions)Cohort 5: October 28 and October 30 (9-11:30 am PT for both sessions) Pre-work- Executive summary of all strategy frameworks (reading)- Intro to Product Strategy video- Netflix strategy example + slides- Positioning and branding videos Session 1 (9:00-11:30 am PT)08:45 Welcome to join early to say "hello."09:00 Intro to Product Strategy09:10 GLEE product vision09:25 GEM prioritization09:50 DHM framework10:15 SMT lockup10:40 Roadmaps10:50 Conclusion11:00 Q&amp;A (optional)11:30 End Optional mid-course homework (B2B, startup, and B2C examples)Each product strategy example below includes a 10-minute video plus slides:- Stripe- Shopify- Square- Instagram- Spotify- Chegg (textbook rental startup, IPO 2013)- Pre-formatted Google Slides for you to build your strategy. Session 2: 9-11:30 am PT08:45 Available to say “hello” and do online polling to get to know you09:00 Intro09:05 Startup and B2B examples09:25 Netflix personalization swimlane09:50 Maven swimlane exercise10:20 Quarterly Product Strategy Meeting simulation10:50 Conclusion11:00 Q&amp;A (optional)11:30 End Post-workshop materialsMaven Product Strategy (startup example illustrated through both video and slides)

Become a "go-to" product leader as you learn to define a product strategy.

Course syllabus

You're a consumer or enterprise product leader, from entry-level to "Chief."

You're in a product management, project management, engineering, design, or data role, from APM to "Chief Product Officer."

You're a founder in a startup or Head of Product at any stage of a company.

Who is this course for

Apply proven tools, models, and frameworks to define a product strategy in a step-by-step way.

You'll define what your product or service is, the benefit you'll deliver to customers, along with the "personality" of your product and "brand promise."

Positioning

The GLE model (Get big, Lead, Expand) helps you outline steps for how your product will "dent the universe" in the long term.

Product Vision

You'll learn to outline product strategies using the DHM model to "Delight customers in Hard-to-copy, Margin-enhancing ways" to deliver both customer and shareholder value.

To build alignment across all company functions, you'll prioritize three factors—Growth, Engagement, and Monetization.

You'll align Strategies, Metrics, and Tactics. You'll identify proxy metrics for each product strategy and assign tactics to each.

You'll build a roadmap, demonstrating how your product strategies will come to life over time.

Rolling, Four-quarter Roadmap

We'll simulate a modern-day Quarterly Product Strategy Meeting, demonstrating how Netflix defines and debates product strategy on an ongoing basis.

Quarterly Product Strategy Meeting

I provide videos and slides illustrating the product strategy for multiple consumer and enterprise companies, including startups.

B2B, B2C & startup examples

Use the step-by-step approach I developed at Netflix to craft a product vision, align around strategy, and hold product teams accountable.

Gibson Biddle

Former VP/CPO  at both Netflix & Chegg

Cohort 4

Cohort 5

You know you need to improve your communication and leadership skills, and your manager has highlighted this as a focus area. They know what got you here won't get you there (your next level). Your peers and cross-functional partners have subtly hinted at it or even included soft comments in your recent performance review. In the age of AI, your ability to communicate clearly, influence across teams, and lead with empathy is what sets you apart from automation. It’s not just a soft skill anymore — it’s your strategic advantage. You want to turn things around quickly, but don’t know where to start, and you’re not prioritizing it. Here’s what might happen if you don’t take action:↳You’ll miss out on visibility within the organization↳You’ll watch others grow and wonder what’s holding you back↳You’ll worry about being flagged as a low performer because your work isn’t visible↳Your confidence will diminish, leaving you feeling stuck, like you’re on a treadmill going nowhere↳You won’t advance to the next level, as strong communication and influence are essential for growth Luckily, there’s a solution for you now. Communication Engineering helps you achieve your communication and leadership goals and creates a feedback loop for measuring your behavioral changes. You’ll learn the 20% that drives 80% of your communication and leadership impact. I learned the English alphabet at age 11, in 5th grade. Despite that, I excelled in my career at Oracle and Meta by leveraging key communication and leadership frameworks. I’ve had the privilege of speaking to C-suite executives at Oracle and Meta and engaging with customers worldwide. If I could achieve this, imagine what you could accomplish! You can find the missing link to your career growth in this course. Many have found it's your turn now! Your&nbsp;peers&nbsp;from&nbsp;Amazon,&nbsp;Ellucian, Fidelity, Kitopi, Nvidia, Oracle, Ridecell, Salesforce, State Street, Kotak, Meta, Airbnb, EY, Nubank,&nbsp;and&nbsp;SAP&nbsp;have attended previous cohorts dialing in from Armenia, India, Ireland, Mexico, Poland, Hungary, Canada, Brazil, and the United States. Read the detailed syllabus and reviews by past participants on this page below. COURSE CONTENT:↳How to communicate complex topics in simple terms using proven frameworks↳How to be charismatic without coming across as salesy↳How to tailor your message to suit your audience↳How to ask thought-provoking questions that inspire change↳How to listen deeply and go beyond just words↳How to create a career growth plan↳How to establish a feedback loop within your organization↳How to secure agreements and hold people accountable without being pushy THE COURSE ALSO INCLUDES:↳Plenty of practice with peers↳Research-backed strategies that truly work↳Immediate encouragement and constructive feedback↳Real-life examples and common workplace scenarios↳A safe environment to make mistakes and foster a growth mindset↳Plus: Homework to apply concepts (including writing assignments)↳All four Zoom workshops are live and taught by Pramoda↳All the sessions will be recorded so you can refer back to the material WHO WILL BENEFIT MOST FROM THIS COURSE:↳You love learning by doing rather than just listening to lectures or reading books↳You are accountable and eager to share and learn from your peers↳You are self-aware, open-minded, and intellectually honest WHO THIS IS NOT FOR:↳This is not for you if you’re looking for 1:1 coaching. However, there will be plenty of Q&amp;A, and I’ll ask volunteers to share their situations/examples for group discussions↳This is not for you if you believe there’s nothing more to learn about structured communication and leadership development↳This is not for you if you’re seeking a quick fix without being willing to make small changes in your behavior This is a 4-week incremental course designed for an immersive experience. You will develop three communication habits in four weeks: authenticity, brevity, and clarity.

Communicate with Authenticity, Brevity, and Clarity: Establish a Growth Loop

A 45-minute live lecture is followed by 75 minutes of practice, role-playing, and peer sharing in breakout rooms. The experience is like working out at a gym, and you'll build strong communication muscles.

Saturday

Course schedule

Senior ICs and Tech Leads who have challenges with concise and structured communication; either sharing too much or too little.

Technical Experts and PMs who work with customers and are unsure what questions to ask to clarify customer's needs and create clear agreemen

Managers and Technical Leaders who are looking for frameworks and tools for handling difficult conversations and managing conflicts.

What you’ll get out of this course

so you can confidently navigate workplace scenarios, saving time and effort by focusing on what matters most.

Learn easy-to-apply, proven frameworks for communication 

so you can engage effectively with colleagues and influence them, making you more impactful at work.

Develop conversational coaching skills through peer practice 

so you can effectively communicate your work, leading to greater fulfillment in your role.

Present ideas with clarity and brevity to your leadership team 

so you can measure growth with a feedback loop, which means you can partner with your manager for your career growth and promotion.

Build a personalized toolkit to enhance your leadership presence 

Think Like an Expert. Talk Like an Executive. Thrive in the AI Era.
 

Pramoda Vyasarao

Cohort 6

Stuck executing other people’s ideas? Wondering how to move beyond the work and into product strategy? Not sure how to take the next step in your design career? This course is your blueprint for transitioning from executor to strategic partner: someone who influences product direction, not just UI. ———— What You’ll Gain: • A path to promotion: Build the skills that get you noticed and promoted. Learn how to align your work with business goals, influence decisions, and lead with clarity. • Practical tools for immediate impact: Get real-world frameworks and templates you can apply right away to make better decisions, communicate value, and influence direction. • Confidence to lead: Whether it’s running discovery, presenting to stakeholders, or shaping strategy, you’ll build the confidence to lead with impact. ———— This course is for ambitious designers who want to: Communicate the value of their work:• Learn how to explain the impact of your designs in terms stakeholders care about.• Use practical templates to link your work to business goals.• Get strategies for advocating effectively and gaining recognition. Lead product discovery sessions:• See how leading discovery can accelerate your growth.• Use a clear framework to uncover insights and shape product direction.• Get tips for running lightweight but effective discovery sessions. Present their work with conviction:• Follow a practical structure to tell clear, compelling stories.• Focus on the “what, why, and impact” without the fluff.• Use my proven slides and feedback techniques to improve both your work and your reputation. Shape the future of their product:• Use stakeholder management frameworks to build alignment.• Learn how to lead workshops and define a shared product vision.• Apply a three-step process to become a trusted strategic partner. ———— Why this course is worth it You won’t just watch content, you’ll apply it to your real work. Each week, you’ll complete a focused project using the templates and frameworks provided, then get direct, personalised feedback from a design director. You’ll leave with:• Tangible outputs you can use at work to drive alignment and influence decisions• Confidence to speak the language of the business and lead conversations• A strategic mindset that sets you apart from execution-focused designers This is not a theory-only course. You’ll be doing real work, with real guidance, and building skills you can use immediately. ———— Perfect for:Product designers who want to take control of their careers, get promoted, and make a bigger impact. Not right if:• You’re looking for tutorials for tools like Figma.• You’ve never worked in a product design role.• You’re outside the tech industry. This course focuses on digital product teams. ———— Ready to grow your impact and confidence? Enrol now and take the first step toward becoming a trusted design leader.

From pixel pusher to design leader

You have at least 1–2 years working as a product or UX designer in a tech company or startup.

Experience in product design

This course isn’t for those new to UX or still learning the basics; it’s for designers ready to take their skills to the next level.

Not for beginners

You want to move beyond execution and learn how to influence product direction and business outcomes.

Looking to grow your strategic impact

Each project gives you hands-on practice applying a core concept to your real work. These are not just exercises; you’ll leave with assets you can reuse, share, and build on to demonstrate impact and move your career forward.

Weekly projects

Each Q&amp;A is a live working session where you’ll get direct feedback, unpack tough challenges, and apply course lessons to your actual context. It’s personalised support, not just theory.

Every Wednesday

Aspiring design leaders: For designers aiming to transition into leadership roles, seeking to increase their influence.

Ambitious designers: Junior to mid-level designers aspiring to senior and beyond roles, eager to be seen as strategic partners.

Overlooked design teams: Where advocacy is critical to elevate the role of design within product and engineering-led organisations.

Learn to tie your design decisions to business outcomes and speak in terms stakeholders care about.<ul><li>Use frameworks to unpack how your company works and where design fits in.</li><li>Communicate clearly with practical templates.</li><li>Tips for building influence and advocating effectively.</li></ul>

Showing value and connecting your work to business goals

Become the expert your team turns to for clarity and direction.<ul><li>Use discovery to connect design work to business goals.</li><li>Run lightweight, effective sessions that help your team make smarter decisions.</li><li>Use frameworks and templates to turn messy ideas into meaningful insight.</li></ul>

Drive product discovery

Present your work in a way that builds trust and drives decision-making.<ul><li>Use a flexible structure to frame the problem, solution, and impact.</li><li>Adapt storytelling techniques to clarify your thinking.</li><li>Request structured feedback that improves your work and reputation.</li></ul>

Showcase your work

Shift from task executor to strategic partner.<ul><li>Use stakeholder frameworks to build alignment and drive product direction.</li><li>Apply a structured approach to shaping vision and influencing outcomes at a higher level.</li></ul>

Position yourself as a key strategic player 

Build confidence, drive business impact, and become a strategic partner, not just a design executor.
 

Dan Winer

Transform your career with insights from a seasoned design leader

Spring 2025

Fall 2025

And your success depends on making smart decisions about a technology that is changing every single week. Let's be honest...no one prepared non-technical leaders for this challenge. We are all expected to be AI experts now and 10x the output of our teams. So you're stuck reading AI newsletters on weekends, evaluating vendor claims that might as well be written in hieroglyphics, and feeling certain you're falling behind competitors. Not only that, but now it’s a part of your performance review to drive AI in your team. And you're afraid that if you don't start to lead AI initiatives, you will fall behind. You need a cheatsheet, and fast. So you can deliver results that get recognized by leadership -- and future-proof your career. To get there, you can't just rely on technical teams making all the decisions. (And you're not going to become an AI expert overnight). You need to develop the judgment to scope and guide AI implementation effectively to reach your business objectives. To be clear, this is not an AI 101 course. This is applied learning. Unlike broad "AI for Leaders" courses, this live cohort is built specifically for busy department heads, managers, and team leads who need practical frameworks they can plug and play in real life. I've designed this based on my own experience. At Accenture, I went from just a "regular" non-technical leader to securing $2M in funding for AI initiatives. Then I helped build the AI strategies that drove productivity improvements for over 14,000 consultants. Today, I advise both tech startups and Fortune 1000 companies on becoming AI-native organizations. By joining this course, you'll get my enterprise-grade templates and decision tools that have been battle-tested in the wild. You'll walk away with an AI plan that you can own and drive. WHAT TO EXPECT: This interactive course includes 4 live lunch-time sessions over 2 weeks, plus 2 office hours for personalized guidance. WHAT WE'LL COVER: - How to identify which problems in your organization are actually AI-solvable (we will pick these live)- How to scope AI projects so they become your personal success stories (not nightmares)- How to speak confidently about AI without needing an engineering degree (and what is the difference between AI agents, Automation, GenAI, and Machine Learning)- How to make informed build vs. buy vs. "vibe code" decisions to save money and move quickly- How to set realistic expectations with leadership- How to overcome resistance and build buy-in across your organization- How to avoid the costly mistakes that 74% of companies are making- How to future-proof your AI strategy as technology evolves WHAT YOU'LL GET: - Decision frameworks including the "Build, Buy, or Vibe Code" matrix- AI vendor assessment checklist- "Why we're going AI native" narrative template for team buy-in- Guidance on when "vibe coding" is acceptable (and best tools for it)- Case studies from companies seeing 70%-300% improvements in productivity, marketing, engineering, and product management- Templates for communicating your AI strategy to different stakeholders- Handpicked list of the coolest AI products in the market right now to explore- Lifetime access to all course materials, frameworks, and recordings The goal isn't to make you a technical expert - it's to give you the confidence to lead AI initiatives successfully. WHO WILL BENEFIT MOST FROM THIS COURSE: - You're responsible for AI implementation but don't have a technical background- You need to make strategic decisions about AI investment- You need to have AI in your OKRs or performance plans- You're bridging the gap between technical teams and business objectives- You want to position yourself as a forward-thinking leader WHO THIS IS NOT FOR: - Developers or AI engineers seeking technical implementation skills- Solopreneurs who want hands-on coding instruction- Those expecting to become AI experts overnight- People looking for general "this is what ChatGPT is" courses If you're still not convinced, consider this: The price of this course is a fraction of the cost of a single failed AI project (so you should ask if your company will pay for this). And even if they won't, this is a small investment towards making your career future-proof.

You've built your career on your expertise and results. Now AI has arrived.

Use your lunch hour for the most impactful activity you could have on your plate -- future-proofing your career.

Wednesdays & Fridays Live Sessions

Open Office Hours for any questions and deep dives.

Thursday AMA Office Hours

Team leads, directors, and department heads who have been "volun-told" to implement AI and need to show a plan, quickly.

Forward-thinking directors and VPs who want to demonstrate their strategic and tactical AI knowledge for career advancement

Execs, founders, and business owners who need to set the AI strategy for their org and can't afford to make costly mistakes

Who should take this course

Companies are already seeing huge results...HubSpot improved email performance by 70%, Gumroad increased feature releases by 300%. Don't reinvent the wheel. Learn directly from real, behind-the-scenes case studies - and leave with a tangible plan for your team.

Leapfrog to picking 2-3 of the most impactful AI use cases based on what top AI leaders are doing

Decision fatigue is real -- and not all use cases need to be custom-built (and who has engineering resources for that, anyway). You'll be able to confidently decide how you should implement each use case to maximize speed to value. We'll apply this framework together in real time

Steal my framework for quickly deciding whether to Build, Buy, or "Vibe Code" AI solutions

74% of companies are struggling to see value beyond an AI proof of concept. We'll cover what makes a good AI deployment (to AI agent or not to AI agent) so your efforts stay relevant and scale over time. We'll analyze real situations from within the cohort.

Deconstruct the best practices and top mistakes companies make when deploying AI internally

AI tech isn't even the hardest part -- AI leaders are putting 80% of their effort into aligning people and processes. You'll leave with a clear, actionable roadmap to transform your team into an AI-Native powerhouse.

Create your own "Why We're Going AI Native" narrative to gain buy-in from your team

Pick winning AI use cases for your team, gain confidence in a plan you can own, and get recognized by your bosses

Lightning Lessons

Founder-Led Content Strategy: A Framework to Use Right Away