Atita Arora is an AI Search Expert with nearly 2 decades of hands-on engagements across ecommerce, health, media, finance, legal, enterprise, geospatial, and government platforms. She has held senior search and AI roles at Voyager Search, Qdrant, and OpenSource Connections, and runs an independent AI advisory and solution consulting practice.

In 2012, Doug got bit by the search bug and he's still trying to keep up. From full-text search, to Learning to Rank models, to search agents that generate their own code, he knows the endless landscape first hand. Yet Doug wants to deeply understand the what / how / why, and help teams use these technologies practically, distinguishing hype from reality.

He’s led search at Reddit, Shopify, and Wikipedia, authored Relevant Search and AI Powered Search, and advised 100+ organizations over the years - all in pursuit of the same question: how does search actually work?