Fast Track GTM Positioning Using Synthetic User Research

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Fast Track GTM Positioning Using Synthetic User Research

Hosted by John Gusiff

Thu, Sep 18, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Customer JTBD Frameworks and Methods

JOHN GUSIFF

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Thu, Sep 18, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Customer JTBD Frameworks and Methods

JOHN GUSIFF

View syllabus

What you'll learn

The Difference Between Synthetic vs. Organic User Research

Understand how synthetic (right-to-left) & organic (left-to-right) research differ, and how they complement each other.

How to Turn Synthetic User Insights Into Positioning Clarity

Learn to extract actionable buyer needs & struggles from AI-powered research, and translate into sharp GTM positioning.

Case Studies That Show How It Works in Practice

Examples from Ramp, ClickUp, and Narrio AI using synthetic user research to study buyer journeys and customer progress.

A Repeatable 10-Day Sprint Framework

Walk away with a clear framework for running a Customer Intelligence Sprint that goes from interviews → patterns → GTM.

Why this topic matters

Most SaaS founders and growth leaders stall at positioning. Traditional research takes too long, while surface-level surveys miss the real reasons buyers switch. Synthetic user research changes the game, delivering pattern-first insights in days, not months. By mastering this method, you’ll gain the confidence to align messaging, pricing, and sales plays with what actually drives buying decisions,

You'll learn from

John Gusiff

Managing Partner for Customer Centric Solutions LLC.

John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.

WHO I HELP

I partner with product teams, marketers, founders, and innovation leaders who are:

🚫 Stuck spinning their wheels on positioning and messaging
🚫 Struggling to achieve product-market fit or retain customers
🚫 Unsure how to turn research into actionable GTM clarity

HOW I DO IT

By combining Jobs-to-Be-Done research with Applied Behavioral Science, I help you:

✅ Reveal Switching Behavior → understand what truly drives buying decisions (Product-Market Fit)
✅ Echo the Buyer’s Voice → craft messaging that speaks how they speak (Language-Market Fit)
✅ Shape Choices & Behaviors → design for adoption, retention, and advocacy (Behavioral-Market Fit)

Unlike most agencies or consultants, I integrate customer causality, behavioral triggers, and decision psychology — giving you a faster, more confident path to growth.

⚡ With GenAI-powered methods, we compress time-to-insights from 45 days to just 10 days. 🚀

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