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Data-backed, practical and highly engaging. Leading an in-house team means you sometimes run in circles looking at the same data points. This course provided the holistic, multi-brand perspective we needed to pivot our search strategy. It validated our instincts on recent Google algorithm shifts, gave us a logical framework for AEO, and backed every single claim with solid data instead of just opinions. It’s high-impact upskilling that respects your time—even at the end of a long workday.

Gives actionable insights on how to navigate the current SEO/AEO landscape, offering a lot of nuance as well as best practices based on experience and research.

Well structured course with practical insights