Build Ai Data Driven Key Account Plans

Lightning Lessons

Practical skills & tools to accelerate your career

Leadership in the AI Era

Build Ai Data Driven Key Account Plans

Hosted by Ren Saguil

Thu, Jul 31, 2025

10:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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111 students

By continuing, you agree to Maven's Terms and Privacy Policy.

Invite your network

Go deeper with a course

Elite Sales 'Win High-Value Enterprise Deals'

Ren Saguil

View syllabus

Thu, Jul 31, 2025

10:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

111 students

Invite your network

Go deeper with a course

Elite Sales 'Win High-Value Enterprise Deals'

Ren Saguil

View syllabus

What you'll learn

Build Data-Driven Account Plans

Step-by-step how to use AI to analyse customer data, competitor activity, creating a business hypothesis and strategy.

Uncover Account Opportunities with Ai

AI reveals hidden growth opportunities and flag potential risks in your accounts—giving you edge over competition.

Live Hands-On Demo: AI-Powered Account Planning in Action

A step-by-step guide to applying AI to your sales process—equipping you with practical skills you can use immediately.

Why this topic matters

Key account planning is the foundation of winning big in enterprise sales. Most salespeople rely on a single approach, but true success comes from developing a business hypothesis and a competitive strategy tailored to each account. AI supercharges this process—turning hours of manual research into minutes, revealing insights you’d otherwise miss, and enabling you to enter and grow accounts.

You'll learn from

Ren Saguil

Sales Leader @Fraxional, Built €130M+ Sales Across Tech Giants

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently and runs corporate sales trainings for elite sales teams.

Previously at