Product Design vs Growth Design: What's Actually Different
In this video
What you'll learn
Tell growth problems from product problems
Diagnose whether an issue is about quality or outcomes, and know exactly where design can move the metric.
See any product through a growth lens
Learn the one question that separates growth designers, and apply it to any screen, flow, or feature.
Map where design drives the business
Understand the journey from acquisition to advocacy, and where your decisions accelerate or block growth.
Why this topic matters
Most designers can make anything look great. Far fewer can prove it actually worked. Growth design closes that gap, connecting your craft to the outcomes a business runs on: activation, retention, revenue. In this session you'll learn the simple shift in thinking that separates good design from design that drives results, and where to start applying it on your own product.
You'll learn from
Slava Kovalska
Growth Product Designer@Canva
Slava is a Growth Product Designer at Canva, designing experiences that move activation, retention, and conversion for millions of users.
With a background in accounting, she thinks in numbers as naturally as in pixels, and she teaches the growth lens, frameworks, and process she uses every day so your design work doesn't just look good, it drives real business outcomes.
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