Growth Design 101

Slava Kovalska

Growth Product Designer at Canva

Great growth design balances business goals and user needs, so everyone wins.

Designers are great at the craft. They create clear layouts, smooth flows, and intuitive products. But craft alone rarely answers the question every team eventually asks:
"Is this actually working for the business?"

This course helps you close that gap.

  • Understand what drives business growth.

  • Protect the user experience while driving measurable results.


By the end of this course, you'll be able to:

📊 Measure what actually matters and let go of what doesn't.

🗓️ Run experiments that take days, not months.

🎨 Propose and design experiences that increase acquisition, activation, and revenue without dark patterns.

⚡Lead growth initiatives with confidence and demonstrate their impact.

What you’ll learn

Think like a growth designer. Learn a practical framework to grow products from first touch to paying customer.

  • Get clear on what growth design really is and how it differs from product design.

  • Understand product led growth and why the product itself becomes your strongest channel.

  • Walk through the growth process end to end, so you always know where your work fits and which metric you are moving.

  • Bring quant and qual together so you know what's happening and why.

  • Design a Minimum Learnable Test, the smallest experiment that teaches you something real, then measure the results.

  • Learn how to create value that attracts users, uncover acquisition loops, and build sustainable growth systems that compound over time.

  • Get users to their aha moment faster by clearing setup hurdles with demo data, templates, and smart defaults.

  • Build habits with the right prompts, then read a retention curve to see what's really working.

  • Learn how B2B and B2C subscriptions differ, and design pricing experiences that turn value into sustainable revenue.

  • Run conversion experiments that create wins for both users and businesses.

Learn directly from Slava

Slava Kovalska

Slava Kovalska

Growth Product Designer@Canva

Canva
SafetyCulture
Deputy
Archistar
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Who this course is for

  • For designers who want stronger business skills and to learn how design decisions influence product metrics from acquisition to monetisation

  • For founders and product owners who want to find what is holding their product back and learn how to improve growth and retention

What's included

Slava Kovalska

Live sessions

Learn directly from Slava Kovalska in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Sep 1—Sep 6

    Sep

    1

    Build the foundations

    Tue 9/17:30 AM—8:30 AM (UTC)

Week 2

Sep 7—Sep 13

    Sep

    8

    Test your ideas fast

    Tue 9/87:30 AM—9:00 AM (UTC)

Schedule

Live sessions

1-2 hrs / week

Weekly live sessions are the heart of the course. Together, we'll unpack each stage of the growth journey through practical frameworks, real-world examples, and live discussions. You'll be able to ask questions as we go and learn alongside the cohort. Every session is recorded, so you can revisit the material or catch up if you miss a class.

    • Tue, Sep 1

      7:30 AM—8:30 AM (UTC)

    • Tue, Sep 8

      7:30 AM—9:00 AM (UTC)

    • Tue, Sep 15

      7:30 AM—9:00 AM (UTC)

Async content

1 hr / week

Optional templates and recommended resources to support your learning and provide additional insights.

Testimonials

  • Huge shoutout to Slava Kovalska for an amazing learning journey! My absolute favorite part of her Growth Design course was the deep-dive case studies, you can really tell how much care and thought went into preparing these real-world examples. I especially loved diving into how to design upgrades that feel like a natural next step rather than a hard paywall. It felt exactly like approaching marketing through a product lens, which was fascinating. Plus, the interactive nature of the course allowed us to share ideas with fellow designers. Hearing different perspectives was deeply enriching. It's a must-attend for anyone looking to master growth design!

    Testimonial author image

    Kristine Ye

    UI/UX Designer @ CBRE
  • The course was engaging, fun and genuinely after each session I started implementing into my work, and sharing my new knowledge with peers! The format of the course was also great to fit into daily work life, or life in general! I personally loved the 1:1s, as I was able to engage and ask questions, however the opportunity for distance learning also takes the pressure off. I would definitely recommend this course and Slava as a mentor

    Testimonial author image

    Charlotte Russell

    UX Designer @ Beyond Bank Australia
  • The Growth Design course was well-structured, engaging, and easy to follow. Slava helped break down the various concepts into practical frameworks and methods, with examples that were easy to understand and apply. It helped to identify opportunities that I will be able to take-away and apply to my own design practice. I highly recommend this course to designers looking to strengthen and expand their skill set as Growth Design is an underrated area of expertise.

    Testimonial author image

    Nina Osada-Phornsiri

    UX Designer @ ASX
  • Taking Slava's Growth Design course was one of the best investments I've made in my design education. It gave me clear, structured frameworks for growth concepts I understood intuitively but struggled to articulate and make concrete. What I appreciate most about Slava is how she makes every concept feel easy to understand grounded in simple language, real analogies, and diverse product examples that help me immediately connect the dots. The course is both jam-packed and well-paced; every lesson feels like its own growth design masterclass. But what truly sets it apart is Slava herself. She brings genuine warmth, deep expertise, and a generosity that comes through in every session.

    Testimonial author image

    Janie Wang

    Growth Designer @ Solace
  • This course gave me a deeper understanding of how design improves the user experience while ultimately helping businesses achieve growth. It also introduced a clear growth design process with a combination theory with real case studies. This makes it easier to connect the learnings to practical work. I've already started applying what I learned from the course to my day-to-day work. Highly recommend the Growth Design course and the fantastic mentor Slava Kovalska!

    Testimonial author image

    Daina Bai

    Product Designer @ Beyond Bank Australia

Frequently asked questions

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Private cohort

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$500

AUD

Sep 1Sep 29
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