Gaurang Alat

How to break into Growth Design

Thumbtack

Victoria's Secret

Sr. Growth Designer at Rakuten Rewards (ex Thumbtack)

Understand the basics of Growth Design and how it differs from traditional Product Design

Growth vs. Product Design

Learn the skill set required to excel as a designer in the Growth domain

Essential Growth Skills for Designers

Tips on landing your first role in the Growth Design space

How to Get Hired as a Growth Product Designer

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

Take a structured, full-funnel approach to growing your app's userbase & revenue

<ul><li>You'll examine the performance of your app across the whole funnel to see if it's ready to scale</li><li>You'll build a hierarchy of metrics and break down your goals to find the most impactful levers and growth opportunities</li><li>You'll define how to measure success and calculate the impact of various growth scenarios and marketing activities.</li></ul>

Your app is getting traction, now what?

<ul><li>Plan tactics to not only get a user to download your app but to also become active in it</li><li>What is good retention, how to measure it, and how to keep it moving forward</li><li>Will your product benefit from viral loops? Explore different types of virality, and ways to build them into your product</li></ul>

Activation, retention, virality, and their importance for sustainable app growth

<ul><li>Analyze all revenue-related metrics and find the parts of the revenue funnel with the highest impact</li><li>Plan and prioritize experiments aimed at increasing trial opt-ins, upgrades, renewals, or resurrecting paying customers</li><li>Review your pricing &amp; packaging strategy to make sure users get the value of your paid offer</li></ul>

Improve your app's monetization and LTV:CAC ratio for sustainable growth

<ul><li>Paid user acquisition on mobile: search ads, social media ads, influencer marketing, and others</li><li>Organic acquisition: ASO for AppStore and Google Play</li><li>How to test creatives in the everchanging landscape: the What and the How</li><li>Non-obvious tips for optimizing paid campaigns' performance</li></ul>

How to acquire new users: which channels to focus on

Course syllabus

We'll meet for live workshops at 17.00 - 18.30 CET. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&amp;A at the end of each workshop.

Five live workshops

Throughout the whole course and after it's over I'll be answering all your questions in our Slack channel.

AMA / Q&A

In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!

Weekly projects

Course schedule

Founders (Seed-Series A/B) who want&nbsp;to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

Marketing executives turning a mobile app into an extra revenue stream or transitioning from digital marketing into mobile 🎯

Other professionals working in app growth teams and interested in learning about app growth, user acquisition, retention, and monetization

This course is for:

During this course you will:

<ul><li>Break down your growth goals and KPIs into actionable metrics&nbsp;and measure the impact of moving each of them. </li><li>Assess the growth of your app and identify your biggest growth opportunities.</li></ul> Bonus: Templates for funnel analysis, scenario

Decide which parts of the app growth funnel and methods to focus on

<ul><li>Learn the paid and organic strategies to drive efficient user acquisition.</li><li>Apply the best practices, current trends (like UGC), and creative experimentation strategy.</li><li>Learn how to optimize the channels' performance in the post-IDFA era.</li></ul> Bonus: Channel matrix template

Develop your user acquisition strategy and define the marketing channels' mix

<ul><li>Examine the potential of viral and content loops for decreasing your CACs.</li><li>Review the state of your activation and retention to make sure they contribute to user and revenue growth.</li></ul> Bonus: Templates for engineering your product viral and referral loops

Dive into product-led growth and learn how to integrate additional growth loops into your app and power up your user acquisition

<ul><li>Build and prioritize a roadmap of monetization experiments to scale revenue.</li><li>Optimize your paywall, pricing, packaging, and discount strategy to increase conversion rates.</li><li>Apply top tactics for revenue growth.</li></ul> Bonus: Experiment launch and analysis templates, interview guides.

Maximize subscriber conversion, retention, and increase LTVs
 

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

Ekaterina Gamsriegler

Cohort 7

Cohort 8

Product, UX &amp; Content Design folks seeking to grow and enhance their leadership practice, welcome home! This course, community and live coaching sessions are your guide to stepping into the Leader you aspire to be. Leading teams is a "what got you here" (craft, leading the work) "won't get you there" (leading through others, business results, visionary leadership) moment for many – especially as you scale. It's my mission to demystify what is needed to be seen as a business leader and be known for excellence in craft AND in leadership. From imposter syndrome → confidenceFrom overwhelmed → organized focusFrom tactical work → strategic influenceFrom feeling stuck → career plan Shift from feeling isolated and overwhelmed, to feeling confident and centered in this supportive environment led by sought after coach Alison Gretz. The course lasts 8 weeks, with one self-paced module and a live cohort call weekly. We'll will dig into the 4 common sticking points that hold Design Leaders back as they step up to management and then evolve to Director+. It's by building key muscles and overcoming these sticking points, while also grounding in your own authentic leadership style that will further you as a leader.

Unblock your Growth in Design Leadership

Brief rapid assessment of where you are now and where you want to go through live coaching and a personal workbook.

Discovery & Goals

Alison will demystify the top things that hold UX Managers back, or from reaching their full potential.

Key Unknown Essentials

You'll create your plan for becoming the leader you want, with stakeholder influence, team cohesion and advocacy.

Your Leadership Excellence

We'll have live group coaching sessions to dig in on REAL topics and transform as a group.

Coaching & Support

You can go at your own pace and jump into topics that are most relevant to your growth ahead of the cohort.

Self-paced videos & workbook

Each week, Alison will host a live cohort coaching call where we'll dig into REAL WORLD scenarios and transformation.

Weekly Group Coaching

Alison will host an intimate community where we can tackle more Q&amp;A, weekly AMA topics, and peer mentorship.

Community Q&A

Flexible Course schedule

I'm ready to scale up to Director, but I'm feeling stuck and blocked from receiving the opportunities to promote up. How do I grow?

I'm a Director of Content Design, but I'm feeling out of my depth and need to up-level my soft skills expertise.

I want to lead in Design with authenticity and impact – is this possible while still being a respected boss?

I'm struggling with imposter syndrome, and my tough stakeholder relationships are causing burnout.

Does this sound familiar?

Walk away with the soft skills needed to grow in Design Leadership

Direct and frequent access to accredited coach + executive Design Leader Alison Gretz alongside a supportive peer group.

Coaching and advice on your leadership journey

Learn about common pitfalls to avoid, in a space where you can ask questions and identify key blockers or bumps that are in your way.

Ability to overcome the top 4 pitfalls of design leadership

Define and explore how you will show up as a human-centered leader.

Leading in alignment to your values

Each week, Alison will share a value-packed workbook and video/audio recording. Since you get life-time access, many students utilize our frameworks for months and years!

Expand your Toolkit with Workbooks, Frameworks & Tools

You'll leave the course with a clear path forward, broken down into actionable steps.

Design Your Next roadmapping and goals

Rise in your Design Career: Build your confidence & skills, then create your path from craft leader to business leader.

Alison Gretz

Cohort 10

Growth leaders and teams are expected to bring impactful results at high speed. However, in that high-paced environment, it's easy to get into a trap of constant local optimization. 👉 What is good for USER is good for BUSINESS. The biggest changes that drove product Growth for companies like Miro, Notion, Figma didn't happen due to local changes. These products combined both components: high-quality user experience and ethical PLG strategies. 📌 Growth teams face many challenges like: — Getting caught in a trap of local optimization and constant A/B testing with no impact?— How do we uncover new growth opportunities to impact Activation, Habit-forming, and Upgrades?— What behavioral principles can help create the most user-friendly and ethical solutions?— Finally, how do we receive a buy-in to implement meaningful product changes and drive Product-led Growth? I've been facing these challenges myself and collecting knowledge for years to address them. 📌 What prepared me to share this knowledge with you: 1.&nbsp;For 6+ years at Miro, I covered all parts of the Growth funnel holistically&nbsp;(Activation, Engagement, Monetisation, Community-led Growth).2. As a part of Growth Leadership at Miro, scaled from 1 Growth team (5 people) to a stream of 15 teams (170+ people).3. As a founder of Growthmates, collected knowledge directly from 20+ leaders from Notion, Canva, Dropbox, and4. As a Growth advisor, helped 10+ B2B and B2C companies in SaaS, Collaboration, Education, AI, and other sectors. 📌 What to expect on this course: ✦ Take an end-to-end look at 3 key Growth flows: Activation, Habit-forming, Upgrades ✦ Apply Behavioural science methods and uncover new opportunities through a user-centric approach ✦ Turn your ideas into roadmap by applying 5-step Growth Flow review and prioritisation framework 🎯 As a result — you will create a diverse roadmap that will translate your ideas into Quick Wins, Meaningful shifts, and Big bets that you can present and get a buy-in. 📕 Resources that you'll get as a part of the course:— 30+ product flows for Onboarding, Adoption, and Upgrade experience from Notion, Canva, Dropbox, and more— User Research Pack for Growth initiatives (Survey templates, Interview guides, and more)— Live time with Kate Syuma on sessions to receive feedback ——— ❗️ This course is NOT about abstract growth strategies. It's about real product examples, behavioral science knowledge, and PRACTICE that you can combine with your real work project. — Products that use only Sales-led model (course is about Product-led Growth)&nbsp;— Too early-stage products in the development phase (course is about your flows to analyse and improve).&nbsp;&nbsp;— If you want t learn deep Data analytics&nbsp;(course is more about Qualitative user-centric approach)

Create your Product-led growth roadmap — from Quick wins to Big bets.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

📅 Join on Tuesdays for Live sessions

Bring your real growth challenge with Activation, Habit-forming, or Upgrades, and work on it by applying the frameworks shared in the course.

✏️ Work on your work-related projects during the week

Get feedback directly from me on Q&amp;A parts of live sessions, as well as from a small group of peers who are solving similar challenges — let's learn from each other!

🙌  Get feedback on your work

PMs and Product Designers working on Growth — apply frameworks and feedback to produce a roadmap to immediately take into work

"Growth team of one" — Product and Design Leaders who drive several parts of growth simultaneously (like Activation, Habit-forming, Upgrades

Growth Marketers, User Researchers, and other Product members who want to deepen their knowledge of PLG practices and Behavioural psychology

Who is this course for

What you’ll get out of this course

You will create a draft of the roadmap and will apply the "3 types of initiatives" framework to articulate the value of Product-led Growth and get stakeholders' buy-in.

Create a diverse growth roadmap to get buy-in

You will get feedback from me directly and like-minded peers on the growth flow you're working on.

Get direct feedback on Growth flows improvements

User-centricity requires understanding how people behave and make decisions. You'll get access to 30 main behavioral principles; we'll practice 3 Behavioral methods — all of which are complemented with real SaaS examples.

Practice key Behavioral psychology principles

You'll practice using my 5-step Growth Framework to take a helicopter view of one of the flows you'd like to excel in —activation, Habit-forming, or paths to Upgrade. After the course, you'll learn how to incorporate this approach into your work.

Take an end-to-end look at 3 key Growth flows: Activation, Habit forming, Upgrade

For your Project work, you will apply this knowledge on 3-5 critical steps of the flows by combining Growth frameworks and Behavioural science.

Uncover new changes to impact Activation, Habit-forming, Upgrades

To inform your roadmap, you'll get 30+ flows of Onboarding, Habit forming, and Upgrade examples from the best B2B and B2C SaaS, learning how they address Activation, Habit-forming, and Upgrade experience.

🎁 Access to 30+ Growth flows visual base with best practices

Combine behavioral science and proven growth strategies to create a diverse roadmap, get buy-in, and drive impact with high quality.

Kate Syuma

Founder @Growthmates • Ex-Miro Head of Growth Design

Cohort 1

Cohort 2

How many of your great designs collect dust because your recommendations get shot down? Creating great designs is only half the battle. The other half is communicating the value of your work to others. How can you tackle the most common communication challenges designers face, like: &nbsp;• Getting your team to move beyond quick fixes&nbsp;• Showing the impact of your design decisions&nbsp;• Communicating design value effectively to non-designers&nbsp;• Getting teams to approve your recommendations&nbsp;• Building persuasive design portfolios that attract employers? The most practical way is to use Data to back up your Design. Here's what you'll learn: Week 1: Design what businesses needSpend an hour to save a month's work. Understand the business's needs and how design decisions affect business outcomes, and you'll save weeks of miscommunication and rejection. Week 2: Integrate AI into your Design processes Rather than learning a single AI tool, you'll learn the fundamentals of integrating AI into your design process. This helps you manage knowledge and work more productively. Week 3: Don't present information: present insights You might have remarkable user findings, but it doesn't matter if no one acts on them. Refine user findings using frameworks employed by Netflix, Meta, and Airbnb to harness to drive action. Week 4: Learn Data Visualization, a powerful skill that drives actionWorking with Data allows you to use the powerful tools of Data visualization and Storytelling to make a real difference. No creative writing experience is needed. These aren't theoretical frameworks; they're practical tips that I've used to lead multi-million dollar Product-Led Growth Initiatives. I've also successfully led these initiatives in low UX maturity environments, where I've worked with stakeholders that didn't understand what UX was. What You'll Get Out of the Course* A practical, step-by-step process for working with data and refining findings into actionable insights* Real-world case studies from Meta, Nike, Netflix, and history demonstrating successful data-informed design strategies* Hands-on experience creating effective data visualizations and UX stories that drive change* Templates and frameworks I've personally used to lead multi-million dollar Product-Led Growth initiatives If you're ready to design projects faster, show how design affects business outcomes, and persuade your team to take action, you should take this course. --Training Your Team?Email kai@datainformeddesign.online for bulk pricing and personalized course options.

When was the last time the final product looked like your design?

I will have live lectures with Q&amp;A, reviewing this week's lessons. These will also be where I review student's exercise and provide live feedback

Mondays and Thursday

In these lectures, I'll dive into the specifics around Data, Narrative, Visuals, and more. This will be a more detailed videos on the stuff I cover live on Mondays and Fridays

Pre-recorded lectures

These exercises, paired with the lecture, will help you practice the concepts you learn from lectures

Weekly projects and exercises

Senior/Lead UX Designers who want to solve user's problems, but don't have stakeholder buy-in for their ideas.

Design Leaders and Managers who must influence founders, executives, and other leaders to make the right decisions for their users

Designers who have done good work on design projects but have ineffective design portfolios that get ignored by employers.

Designers who work in complex fields (like Healthtech, Fintech, or AI) who want to unlock the power of data

Spend an hour to save a month's worth of work. You'll learn how to ask questions that uncover exactly what Product teams want and need from Designers.

Design better products, faster (so you don't have to stay late)

If you've ever struggled to justify the "ROI" of UX, Data-Informed Design can help. Follow Step-by-step frameworks that spell out how design decisions translate into real-world outcomes

Show the value of design on business outcomes (without guessing at ROI)

If your teams won't listen, I'll provide fill-in-the-blank templates I've used at UX-hostile organizations to make a real difference.

A library of fill-in-the-blank templates and scripts to work with difficult stakeholders

You've probably seen some critical insights during user testing, but they've fallen flat. You'll learn how to present your research in ways that drive action.

Turn user observations into insights that businesses want to act on

You won't just learn theoretical concepts. You'll learn how to apply it to your work with 1:1 coaching with a Data-Informed Design expert.

Up to 2 hours of 1:1 Data-Informed Design coaching

Facts aren't enough: you need to learn how to tell UX stories to have the greatest impact. You'll learn frameworks to turn insights into UX stories, no creative writing experience needed.

Tell UX stories in your design portfolio that get employers interested

Design Better Products Faster, Integrate AI into your Design Process, and Showcase the Value to Design to Employers
 

Lightning Lessons

How to break into Growth Design