Gayathri Keerthana (GK) Shanmuga Sundaram
Free Lesson

Developing Customer Sense as an AI-native Builder

Part of From customer sense to building solo with AI

45 min
Aug 27, 2026 11:00 AM

What you'll learn

Know what to build before you spend a token on it

Work backwards from real customer needs from every available source before going into AI generated/ synthetic user data

Build your own Customer Sense Evals

Apply the error-analysis method used on LLM pipelines to reviews, tickets, and interview notes.

Encode your findings into testable eval criteria

Walk out with pass/fail checks, grounded in real anecdotes, that your build must pass in session two.

Run a Customer Signal Audit on your current projects

Leave with a one-page audit that shows exactly where you have been trusting a proxy.

Catch a sycophantic AI before it shapes your roadmap

Divert the model from agreeing with you and point it towards what matters to your customers

Why this topic matters

One of the things AI can't replace is Customer Sense. Each layer, from customer research to production, launders the raw signal a little more. The expensive mistakes start there, when a confident model or a synthetic user gets treated as a real person. This session gives you ways to keep your customers at the center while building with AI, so your output is actually useful to them and not sloppy.

You'll learn from

Gayathri Keerthana (GK) Shanmuga Sundaram

Gayathri Keerthana (GK) Shanmuga Sundaram

Built by ex-Amazon: ML PM & an ex-VP | Lenny Featured Lightning Lesson

Previously / trained teams at
Amazon
Canva
Esade
Dentsu
Harvard Business Review
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