Building GTM Experimentation Systems to Find Alpha
Hosted by Yash Tekriwal
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What you'll learn
Find your GTM Alpha:
Learn the framework top operators use to identify and validate high-impact growth opportunities
Build a culture of experimentation and repeatable systems:
Create systems that turn your team into consistent experiment runners, not just idea generators
Measure what matters:
Deploy the metrics and feedback loops that separate winning GTM strategies from costly assumptions
Why this topic matters
The best GTM teams don't guess – they experiment.
While most companies rely on intuition and best practices, leading tech companies have built systematic approaches to finding and capturing GTM Alpha – the edge that compounds into market leadership.
As GTM motions become increasingly complex, professionals who can build experimentation cultures will define the next generation of growth.
You'll learn from
Yash Tekriwal
The first GTM engineer + AI and automation expert
Yash joined Clay almost 2.5 years ago when it was just a motley crew striving to build better GTM tooling.
Since then, he built the foundation for the enterprise sales and partnerships motions before stepping in to lead education, where he helps ensure that all internal and external users of Clay are experts in their own right through live training, content, and unique experiences.
Go deeper with a course
GTM Engineer Foundations
Yash Tekriwal and Bhaumik Patel
First GTM engineer and Clay professor. 10+ years building vocational training
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