Krasi Bozhinkova

The Hard Calls Behind Every Product Success

Product and design leader, turning product success into repeatable growth

Turn a vague debate into clear, defendable decisions via specific, well understood assumptions and structured rationale.

Frame the real problem

Identify what must be true for users to succeed and anchor product decisions to drive adoption and trust.

Leverage critical user needs

Decide on your own terms and not wait till you're forced to react.

Own the high-pressure decision

You will learn how to make, frame, and defend decisions the way executives do - with clarity, tradeoffs, and confidence under pressure.

Cohort 2

ex-CPO Spryker | VP Product BigCommerce

Spryker Systems

BigCommerce

eBay Inc.

PayPal

Elena Leonova

Founder & CPO, OneRank.io,  ex-CPO @ Spryker, VP of Product @ BigCommerce

Cohort 1

At senior levels, product leadership stops being about having good answers. It becomes about being trusted with decisions.You’re expected to weigh strategy, revenue, cost, and risk - and influence outcomes without full authority or information. When your thinking isn’t clear or defensible, you lose influence - even if you’re right. Decisions move forward without you - while others with less context, but stronger framing, gain influence and scope. Not because you’re wrong, but because your judgment isn’t landing.This is a 6-week, high-touch course where your judgment is tested the same way it is in exec rooms - under ambiguity, constraint, and scrutiny.This is not a lecture-based course. You will practice executive decision-making through real scenarios - framing strategy, navigating financial tradeoffs, shaping KPI narratives, and making judgment calls under constraint. You’ll apply the work live and receive direct feedback on how it holds up.The goal is not polish. It’s judgment that holds when the stakes are real - and the room is evaluating whether to trust you.If you want to be trusted with bigger decisions, not just deliver on them, this is where you earn that credibility.

The Skills Product Leaders Need to Break the Execution Ceiling

Understand the business before building the strategy

Use financial metrics to guide strategic decisions

Build a credible, business-backed product strategy

Present strategy to executives and boards

Partner effectively with Sales, Marketing & Customer Success

Lead with strategic judgment & influence without authority

You already operate as a Senior or Principal PM or Product Lead. You don’t need help shipping, running discovery, or managing teams

Strong Product Execution Fundamentals

You’re used to making calls with partial information, competing metrics, and real tradeoffs. You understand the importance of judgment

Comfort Making Decisions with Imperfect Data

Your judgment is - or soon will be - evaluated by executives, boards, or clients. You’re responsible for explaining why a decision is right

Accountability for Strategic Decisions

Senior &amp; Principal PMs who already deliver at a high level and want to be trusted with larger, riskier decisions - not just execution

Group PMs, Directors, and above who own strategy, make real tradeoffs, and defend decisions under executive scrutiny

Product consultants, coaches, and advisors who want to bring executive-level judgment to their client work and recommendations

Stop over-explaining and start guiding decisions. You'll become the professional who walks into senior rooms and walks out with a yes.

24-Year Banker -> Presentation Expert

JPMorgan Chase & Co.

Commerzbank

Royal Bank

MaryBeth Hazeldine

24 years at JPMorgan, PwC, RBS. Now training executives to win decisions.

You've done the work. You know the material. You've prepared the slides.And yet the decision stalls.Polite nods. Reasonable questions. Then: "Let's take this offline." "We'll circle back." "Good discussion."Translation: No decision today.If this keeps happening, it's not because you lack expertise or presentation skills. It's because the way you're structuring your message doesn't match how senior people decide.Here's what nobody tells you: executives make their decision in the first few minutes, then spend the rest of the time looking for reasons to trust that instinct—or doubt it. When you lead with context, build to your recommendation, and back it up with extensive data, you're triggering doubt, not confidence.The unspoken question in their mind: "If they need this much explanation, is the recommendation actually solid?"This course gives you a different approach—a system built on how decisions actually happen in senior rooms. You'll learn to structure your message so that "yes" feels like the obvious, low-risk choice.Not through tips you'll forget under pressure. Through a repeatable system that works even when you're tired, rushed, or facing pushback.

Executives decide before your presentation ends. Structure accordingly

Structure presentations that win decisions

Remove the anxiety before you even start

Build credibility without over-explaining

Choose proof that reassures, not proof that defends

Handle pushback without becoming defensive

Use AI tools without sounding generic or losing authority

<code>You present to executives, boards, or steering committees—and need decisions, not "good discussions." Your credibility is on the line.</code>

You pitch to clients and present recommendations for a living. Stalled decisions cost you deals, revenue, and repeat business.

You're in relationship management, business development, or sales—presenting to win deals, budgets, or strategic alignment.

Your work is creating real impact. This course makes sure everyone knows it.

Speaker and Author | 300K+ on LinkedIn

Stanford University

Zoom

ServiceNow

Salesforce

LinkedIn

Lorraine K. Lee

Bestselling Author, Keynote Speaker, & Instructor @ LinkedIn Learning, Stanford

March 2026 Cohort

You deliver results, solve complex problems, and keep things moving. But when someone asks what you've been working on, your answer sounds like a list of tasks instead of impact — and when that happens, it's easy for your contributions to feel smaller and less important than they actually are.The problem isn't your work. It's that the value behind it isn't coming through clearly.In a workplace shaped by AI, restructuring, and constant change, that clarity is leverage. If your impact isn't visible, you're easier to overlook — no matter how good your work is.This course changes that. You'll finally have language for the value you've been struggling to articulate — and a clear way to use it when it counts: a skip-level 1:1, a promotion conversation, or a networking exchange. You'll stop underselling yourself, not by working harder, but by working with a clear framework.

Does your hard work go unnoticed? 

Confidently communicate your value in high-stakes moments

Build a Value Narrative™ that captures your real impact across any context

Build Your Impact Evidence Folder

Practice Your Unique & Powerful Introduction (UPI)

Optimize your LinkedIn profile to reflect the value you actually create

Show up so your message actually lands — on video and IRL

No special preparation needed. Just bring your current role and work experience! This will be the raw material for everything you'll build.

No prerequisites

You're a mid-level professional or individual contributor who does high-quality work but doesn't get the recognition or credit you deserve

You struggle to clearly answer "What do you do?" or talk about your accomplishments without minimizing them

You're ready to show up in high-stakes moments — performance reviews, promotions, leadership conversations — with clarity and confidence

Know whether a product bet will drive adoption before you commit roadmap, budget, or team to building it.

CPO| ex- Amazon|Intuit|PayPal| Advisor

Amazon

Intuit

PropertyGuru

Viveck P Kumar

20 years in product. Ex-Amazon, PayPal, Intuit, PropertyGuru.

Most teams don't create a failed product because they build badly. They fail because they bet on the wrong value. You ship a feature your team believes in. Leadership approved it. Users asked for it. The demo looked great. Six weeks later: adoption is flat. Retention doesn't move. Pricing power doesn't improve. Nobody can explain why. The problem could be execution. But more often, it was the value proposition chosen before anyone had the language to evaluate it properly. AI has made this worse. Teams now prototype in days and ship at unprecedented speed. But speed doesn't fix unclear value. It amplifies it. Products feel impressive in demos. They feel confusing or unnecessary in real use. POLE the Customer Value Lifecycle Architecture gives you the language to catch this before you commit. It treats acquisition value, liberation value, retention value, and persistent brand value as four distinct problems requiring four distinct decisions. The leaders who get this right become the people their organisations trust for the biggest product bets.

Why smart teams build the wrong thing and how to stop

Diagnose any product's value proposition in under 15 minutes

Stop mixing acquisition and retention value and design both

Design Liberation value that makes switching feel worth it

Anchor your roadmap to a Persistent value proposition that outlasts trends

Evaluate AI features by user value, not capability

Apply POLE Lite as a daily team reflex, not a quarterly exercise

This is advanced material for working practitioners. If you've just entered the industry, build foundational skills first — then return.

3+ years actively practising product

Senior PMs/Heads of Product You shape product direction. POLE gives you a structured language to pressure-test value bets before committment

Founders deciding what to build next POLE is a diagnostic, use it immediately on your current idea.

Design and engineering leaders You influence product decisions. POLE gives you the vocabulary to challenge weak value constructively.