Is it time to delegate market research to AI?

Hosted by Lee Henshaw and Dino Myers-Lamptey

178 students

What you'll learn

AI-Powered Market Research: Can We Trust Synthetic Data

Explore how AI-generated data is disrupting market research and whether companies can rely on it for marketing strategy

Cut Research Costs & Time with AI

Learn how synthetic data can replace costly surveys—what it can do, its limitations, and how to use it effectively

Live Demo + Expert Insights

Watch AI-assisted market research in action, hear from Tellet co-founder Luc Maas, and get your questions answered live

Why this topic matters

Market research is expensive and takes weeks to complete. Training AI, creating respondents, quizzing them and analysing the data takes ten minutes. But should it inform our marketing strategy? Can we trust synthetic data to decide who to target, what to say to them and what our objectives should be?

You'll learn from

Lee Henshaw

Founder of Into-it

Lee Henshaw is a seasoned entrepreneur with 25 years of experience in entertainment, technology and media. He’s launched, grown and sold two online marketing businesses and is now the founder of Into-it, a music tech company transforming banner ads into personalised music notifications. As a writer, he wrote the novel Queer Fish in God's Waiting Room and an Oasis biography, and covered music and technology for The Guardian, The Observer, The Independent and more.


Dino Myers-Lamptey

Top UK marketing strategist

Dino Myers-Lamptey is the founder of The Barber Shop, a strategy-led creative company solving big business challenges through data, distribution and disruptive ideas. He works with purpose-driven brands like Sky, Triumph and Parkinson’s UK. A leader in conscious advertising, Dino sits on multiple industry boards and was named a Top 10 Media Planner by Campaign for six years running. He’s also a founding investor in Lee Henshaw’s company, Into-it.


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