Sprig

AI-Powered User Research for Product Managers

Google

Scale AI

MIT research group

Fluxon

Ana Gubin

AI Product Lead at Sprig

Learn how AI can exponentially decrease your time, effort, and cognitive load in running effective user research.

How to gain 10x deeper user research insights through AI

Understand high-leverage uses for AI in your problem discovery, feature prioritization, and end-to-end development.

Where and why AI is a trustworthy assistant to you as a PM

Discover the limitations of existing LLM capabilities and where to *avoid* relying on AI in your workflows!

Where NOT to use AI in your product work

The AI Revolution is Just BeginningSince ChatGPT's landmark debut in late 2022, we've witnessed a seismic shift in how businesses and consumers view AI. What started as a fascinating chatbot has sparked a fundamental transformation across industries. Large Language Models, once considered cutting-edge, are now table stakes. As we move from GenAI to Agentic AI, the pace of innovation shows no signs of slowing.The message is clear: AI isn't just another tech trend—it's becoming the core of how products and services will be built and delivered. Whether you're in B2C or B2B, your products will either evolve to leverage AI or risk becoming obsolete. The AI Execution ChallengeBut here's the paradox: While AI technology races forward, many product teams are still struggling with the basics of building successful AI products. If you're a product or design leader, you've likely experienced the pressure to "get something out there with AI." Companies are rushing to implement solutions, driven by top-down mandates, competitive pressure, or technological FOMO.The reality? Successful AI products aren't born from rushing to implementation. They come from thoughtful strategy, careful validation, and deliberate planning that creates genuine value for users and business. Right now, teams are:- Jumping into AI implementation without proper strategic deliberation- Struggling to identify which problems truly need AI solutions- Missing alignment with critical user needs in the rush to deploy- Lacking frameworks to evaluate and validate AI opportunities- Unable to effectively communicate the "why" behind AI initiatives But does it have to be this way? You can learn to evaluate and strategize AI initiatives with confidence. You can develop clear frameworks for validating AI opportunities. You can create compelling roadmaps that align stakeholders around a shared vision.This is exactly what you'll master in this course. What you will learn: - How to identify which problems truly need AI solutions- How to evaluate AI opportunities using proven frameworks- How to build user trust in AI through thoughtful design- How to craft AI experiences users will actually adopt- How to validate AI features before heavy investment- How to choose the right AI interfaces for your use case- How to define data requirements for AI success- How to plan for responsible AI implementation- How to measure AI product success meaningfully- How to communicate AI strategy to stakeholders- How to align teams around your AI vision- How to create AI roadmaps that drive real value- How to assess technical feasibility early- How to prototype AI features with no-code tools to get buy-in Our ApproachThis course is designed to transform how you think about and approach AI product opportunities. If you engage fully with the course, you'll make a fundamental shift from "How do we add AI to our product?" to "How do we strategically create value with AI?" You'll develop the muscle memory to instantly recognize good AI opportunities, ask the right questions, and make informed strategic decisions. Throughout the program, we'll move beyond theoretical frameworks to tackle real challenges you're facing through AMA sections of the workshop. We'll explore the nuances of different AI use cases, examine edge cases that challenge conventional thinking, and work through examples that build your strategic instincts. Every framework and approach we teach comes from real-world experience leading AI initiatives—successes and failures included. We've specifically designed this course to build your confidence through practice. Each week builds upon the previous learnings, helping you develop a natural intuition for AI product strategy. All sessions are recorded, and frameworks are documented so you can revisit and reinforce your learning as you lead future AI initiatives.

Plan Your First AI Prototype with Help from Seasoned AI Professionals

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time AI Product Discovery WorkshopThis workshop includes time to practice the frameworks we're learning with group breakouts and hands-on exercises. Recording will be available.

Tuesday, December 3rd

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time Design Considerations for AI SystemsGet ready to tour the world of innovative UI user experiences. Recording will be available.

Wednesday, December 4th

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time Data &amp; Technical Plans for AI ProductsWe'll dive deep into data considerations and how to choose between emerging architecture frameworks in AI systems. Recording will be available.

Tuesday, December 10th

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time AI Protoyping and ValidationGet ready for a fast-paced ride through the world of tool for AI prototyping and validation. Recording will be available.

Wednesday, December 11th

Put aside 2-3 hours to work on your AI project idea between sessions. You'll be guided with a workbook to consider the most important decision points.

Weekly projects

Join our Slack community that lives on even beyond the course! Network with like-minded product and design leaders, and get feedback on your projects and progress.

Network & Get Feedback

Course schedule

Product Leaders &amp; Founders Leading AI initiatives or building AI products? Learn to evaluate opportunities and create roadmaps that deliver

Design &amp; Research Leaders Shape the future of AI experiences. Learn to uncover user needs, design trustworthy AI interactions, and validate

Innovation Consultants Guide clients through AI transformation. Learn frameworks to evaluate opportunities and create actionable strategies

This course is NOT for aspiring product and business leaders hoping to use AI to gain their first experience in software development.

Who is this course for

Key Outcomes

Learn to identify and validate AI opportunities that deliver real value. Move beyond the hype to uncover genuine user needs and business opportunities that AI can uniquely solve.

Define Winning AI Opportunities

Master the principles of designing AI interfaces that users trust and love. Learn to create experiences that balance automation with user control, transparency with simplicity.

Craft AI User Experiences
 

Develop comprehensive strategies that address data requirements, model selection, and technical feasibility. Learn to make informed decisions about AI capabilities and resource needs.

Create Actionable AI Strategies
 

Master the principles of AI product design that build user confidence. Learn how to create experiences that are transparent, intuitive, and aligned with user expectations in the AI era.

Design for Trust & Adoption
 

Build compelling narratives around your AI initiatives. Create strategic documents and presentations that communicate your vision and gain buy-in from leadership and stakeholders.

Drive Stakeholder Alignment
 

Learn to assess AI implementation options and make informed decisions about technology choices. Develop criteria for selecting the right tools and approaches that align with your product goals.

Evaluate Technical Approaches
 

Create a portfolio of strategic artifacts including opportunity assessments, user journey maps, data strategies, and product roadmaps that showcase your AI product leadership capabilities.

Build Your Strategic Portfolio
 

Learn to strategize, validate, and plan AI products that deliver value. Leave with a  plan to build your first Minimum *Lovable* AI Product!

Rupa Chaturvedi

Polly Allen

Cohort 1

Cohort 2

Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build. Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group - a revolutionary AI-powered approach to understanding what people really want. Why This Course Is DifferentMost market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build. Using my Oracle and Architect framework, you'll learn to:→ Move beyond traditional "validation" to achieve true Product-Market Flow→ Build AI thought partners that give you deep market insights 24/7→ Tap into the authentic voice of your market at scale→ Understand not just what people do, but why they do it What Makes This Approach Unique:→ Goes beyond surface-level data to uncover emotional and cultural drivers→ Teaches you to build your own AI thought partners, not just use tools→ Focuses on deep listening rather than validation→ Combines human-centered research with cutting-edge AI technology Real Results From My Methodology:→ Helped companies pivot features to drive 40% surge in user adoption→ Reduced churn rates by 30% through deeper customer understanding→ Increased revenue by 20% by identifying hidden market opportunities→ Secured 25% market share in new markets within 6 months→ Saved millions in wasted resources and customer acquisition costs The secret?→ Stop building what you think people want and telling them what to buy.→ Instead, start listening to what the market actually needs and is telling you what to sell. If you are ready transform your vision into market-validated success then please join us. .

Ready to stop guessing and start knowing what your market truly wants?

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Visionary EntrepreneursBuild with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.

Marketers &amp; Growth LeadersSpot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.

Consultants &amp; Agencies Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.

Solopreneurs &amp; Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.

Product &amp; Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.

This Course Is Perfect For:

What This Course Will Help You Do

Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.

Validate Ideas with Confidence and Eliminate Guesswork

Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group™ technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.

Uncover Hidden Market Opportunities

Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.

Craft Products and Campaigns People Love

Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.

Optimise Existing Products and Campaigns

Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.

Develop Winning Go-to-Market Strategies

Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.

Pivot Your Strategies Proactively - Not Reactively

Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.

Minimise Risk, Maximise Success
 

Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.

Create AI-Powered Virtual Personas and Market Validation Companions

Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.

Build Your DIY AI-Powered Market Research Toolkit
 

Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.

Join a Community of Market Innovators

Unlock the power of AI and the Billion-Person Focus Group™ to decode what your market really wants in ways traditional research can't.

Abi Awomosu

Data and AI Whisperer.  Advisor to Founders and Fortune 500 Execs for 20+ Years

While most people are still struggling with basic AI prompts, top product leaders are using AI to take back time, ship faster, and unlock career-changing opportunities. The 100,000+ people who read my newsletter know that I don’t like to waste your time. That's why I’ve distilled my most powerful AI tactics into this intensive weekend bootcamp.&nbsp;Over 2 days of live, hands-on training, you'll learn how to: 1. Build your personal AI co-pilot. You’ll get the advanced AI prompts, tools, and workflows that save me 10+ hours weekly. No more generic AI responses - you'll have an AI co-pilot who truly understands what you want. 2. Use AI to advance your career. From writing cold emails that get replies to crafting your promotion narrative - you'll learn how to unlock AI as your career coach and personal storyteller. 3. 10x your productivity at work. I'll show you my exact AI system for extracting insights from messy feedback, crafting influential documents, and communicating effectively. You'll get back hours of your life every week. 4. Create AI prototypes fast. We'll build 3 functional demos using Claude, v0, and Cursor. You'll learn how to turn basic requirements into prototypes that wow stakeholders - no coding required. 5. Craft AI products users love. I'll share the best insights from deep dives with 30+ AI founders and product leaders. You'll learn to identify winning AI use cases and ship successful AI products. This is not an AI theory course. You’ll walk away with the exact tools, prompts, and workflows I use to balance a demanding product job and a creator business that reaches 300K+ people.&nbsp;My goal is to take you from AI novice to AI-powered product leader in a single weekend. What makes this course different ✅&nbsp;Extremely practical: No fluff, no theory – just battle-tested AI workflows you can use immediately. ✅&nbsp;Built for busy product leaders: Everything is optimized for people who want to save time and get results now. ✅&nbsp;Learn from AI insiders: Get the best-curated insights from my interviews with leaders at OpenAI, Perplexity, and more. ✅&nbsp;Immediate ROI: Get back 10+ hours every week using my personal AI systems from day one.

Advance from AI novice to AI-powered product leader in 48 hours

Busy product managers and founders who want to get back 10+ hours a week and build better AI products.

Designers, data scientists, and marketers who want to get more done with practical AI workflows.

This course is not for those seeking AI theory or technical ML concepts. We're laser focused on practical applications only.

What you’ll get out of this course

Learn advanced AI prompt techniques and get the most out of the 20+ AI tools and workflows that are already working for me.

Skip months of trial and error with my personal AI prompts, tools, and workflows

Create an AI partner that gives you personal, tactical advice on advancing your career, getting unstuck, and solving challenges at work.

A customized AI co-pilot built for your specific needs

Transform your daily workflow with tactics and prompts to turn feedback into insights, craft influential artifacts, and communicate like the best.

12+ workflows to use AI to save time and get more done at work

Move beyond basic requirements to deliver functional demos that wow stakeholders using Claude, v0, Cursor, and other AI tools.

3 prototypes that’ll give you the confidence to build with AI

Get exclusive lessons on identifying winning AI use cases and launching successful products from the best in the industry.

Proven playbooks for crafting AI products from leaders at OpenAI, Perplexity, and more

My library includes 20+ up-to-date prompts I use weekly as a product leader and creator. It's your cheat code to get more done in less time.

[BONUS $150 value] My personal AI prompt library, annual membership to my newsletter, and private community access

An extremely practical AI bootcamp to 10x your productivity, prototype ideas fast, craft great AI products, and advance your career

Peter Yang

Product lead at Roblox (ex-Reddit, Meta). 100K+ trust my AI deep dive AI guides

Building on the Success of Our Flagship Course Due to the success of our flagship course, "Mastering AI Skills for Marketers," we’ve taken the most popular content, insights, and feedback from the market research section of that course to develop a more fleshed out, specialized program: "Mastering AI Skills for Market Research." This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (I’d argue superior) in quality, more valuable by being Live, updated with fresh content for each cohort, and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. 9 Lessons over 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. * A community of forward-thinking Marketing Pros: Learning is better with others. We've seen it in our other courses and you will too. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

Session 1: Wed, Sep 25, 9:00 AM - 10:30 AM PDT

Session 2: Tue, Oct 1, 9:00 AM - 10:30 AM PDT

Session 3: Thu, Oct 3, 9:00 AM - 10:30 AM PDT

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Our cohort students are senior-level and C-Suite Marketing Leaders seeking to maintain Leadership roles by learning Frontier AI Skills. Engage in interactive workshops and Q&amp;A sessions, gaining insights from both experts and peers.

🌐 Collaborative Learning Environment & Networking Opportunities


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


Level-up & propel your Marketing Research game with AI Tools. Our Practical, Hands-on course shows how AI can improve your Market Research.


Michael DeNunzio

Peter Monk

Guest AI Platform Experts

Level-up your AI Marketing Research Game with our Practical, Hands-On Live Cohort.

Lightning Lessons

AI-Powered User Research for Product Managers