Hi, I’m Elena Luneva. I operate at the intersection of people, craft, and business. I help product leaders, founders, and GTM operators sharpen the business side of product, so they can drive growth, influence outcomes, and lead with confidence.

Over the past 20 years, I’ve scaled product and GTM teams as an executive at Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale. Today, I advise founders, coach product executives, and teach product managers how to grow their business skills such as GTM, Financial Acumen and Executive presence, effectively. Although I have an MBA and CS degree, I do not think you need either to thrive in the future reshaped by AI. What I do think you need is the curiosity to learn.

Present:

f-CPO Madison-Reed, Advisor, Executive Coach, Educator

Former:

CPO / GM Braintrust

GM Nextdoor

CPO Nuna

VP Product, LiquidSpace

Sr. PM OpenTable

Sr. PM BlackRock

Taught 6000+ of executives through courses, executive coaching, corporate training, and at Reforge, FirstRound, Berkeley, Sidebar, Enrich, Supra, AI Collective, Industry, PLS