Free Lesson
Roadmap Influence: How Designers Shape What Gets Built
Part of The 2027 Shortlist
45 min
Jan 19, 2027 4:30 PM
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What you'll learn
How to read what your business needs this quarter
Pitch the same work four ways and learn which framing wins when your company is chasing growth, savings or retention.
Score your idea the way product leaders do
Test your idea on the 6 factors leaders use to prioritise, so it answers every question before it reaches the table.
Build the trust that gets your ideas championed
Use sideline conversations, early evidence and honest thinking to win allies, in startups and top-down enterprises.
Why this topic matters
Your design got praised in the review. Then it never made the roadmap. By the time most designers see the plan, the decisions were made weeks earlier. The designers who shape what gets built read what the business needs, speak the language of trade-offs and build trust before the room. 👉🏽 Learn how to evaluate and action on quality ideas and advocate and influence product roadmap as a designer.
