Free Lesson
Decide what to build next, like a Product Leader
45 min
Dec 16, 2026 12:00 PM
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What you'll learn
Turn a fuzzy idea into a decision you can call
Use a one-line decision statement to frame what your team should build, keep or stop, whether it’s built yet or not.
Tell real evidence from enthusiasm
Design the smallest test that could prove you wrong, and measure commitment, not compliments or AI opinions.
Size your bet before your team carries it
Map the hidden weight of a feature (promise, work, failure modes) so your call matches what the evidence supports.
Why this topic matters
AI has made building cheap. It hasn’t made being wrong any cheaper. Teams now build first and decide later, and the people who grow into leadership are the ones who can decide what gets built, kept or stopped, and back that call with evidence. Sónia walks through the Altitude Method (match your commitment to your evidence) on a real fintech decision. For product builders in teams that build with AI: PMs, designers, tech leads and EMs.
