Hi, I’m Elena Luneva. I operate at the intersection of people, craft, and business. I help product leaders, founders, and GTM operators sharpen the business side of product, so they can drive growth, influence outcomes, and lead with confidence.

Over the past 20 years, I’ve scaled product and GTM teams as an executive at Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale. Today, I advise founders, coach product executives, and teach product managers how to grow their business skills such as GTM, Financial Acumen and Executive presence, effectively. Although I have an MBA and CS degree, I do not think you need either to thrive in the future reshaped by AI. What I do think you need is the curiosity to learn.

Former:

CPO / GM Braintrust

GM Nextdoor

CPO Nuna

VP Product, LiquidSpace

Sr. PM OpenTable

Sr. PM BlackRock

Taught thousands of executives through courses, executive coaching, corporate training, and at Reforge, FirstRound, Berkeley, Sidebar, Enrich, Supra, AI Collective, Industry, PLS

Subha Shetty is an AI-first product leader, transformation coach, and advisor shaping the future of commerce, SaaS, and marketplaces. If you have shopped online, you have used one of her products!

She has led product and design organizations at Fanatics, eBay, Walmart and Upwork and today serves as a Fractional Chief Product and AI Officer, guiding companies through the GenAI and Agentic revolution with confidence and helping leaders separate signal from noise.

Subha teaches Master Enterprise-Grade AI Agents in 2026

Subha’s work across consumer and vertical SaaS, paired with deep experience in machine learning and data science, has given her front-row access to the latest strategy around AI tools, transformation, and innovation. She actively coaches product leaders and advises start-up accelerators such as 500 Global and Founders Institute.