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Optimize Your Pricing In The Face of Churn & Inflation

Hosted by

Ajit Ghuman and Jan Pasternak

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What you'll learn

Should you change pricing in context of churn and inflation?

We will provide for you a clear understanding on how to understand the ongoing macroeconomic dynamics.

Your pricing optimization options

Give you a clear framework and levers that you have available in changing your pricing via a 5-step framework.

How other companies are navigating through this environment

Learn how other top companies in the market are dealing with this situation.

Why this topic matters

As a founder, PM, PMM or GTM leader, ignoring inflation in pricing can make you feel like you are jeopardizing your profit margins and your business's financial stability. You're likely concerned about rising costs, shrinking purchasing power among consumers, and staying competitive. Additionally customer churn can make this feel like a 2-edged knife limiting your options on what to do.

You'll learn from

Ajit Ghuman

Author of Price To Scale

Ajit is the author of Price To Scale: Practical Pricing for Your High Growth SaaS Startup. He is a SaaS Monetization & Product Marketing veteran and has helped firms such as Twilio, Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue and win. Ajit also hosts a podcast on Monetization called Code To Cash, chairs the pricing channel for Pavilion and features in Sharebird's list of Top 50 Product Marketing Mentors for 2021.

Jan Pasternak

Pricing Leader

Pricing leader with 15+ years of experience. Established and grew Pricing, Monetization and Yield Management organizations for Microsoft, LinkedIn, Citrix, LogMeIn & Zoom. Passionate about statistical methods for line-up optimization and organizational alignment of Pricing teams. 

Experienced at leading pricing teams at


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