The Future of Storytelling

Elliott Rayner is a Fractional Head of Storytelling, helping product and marketing teams turn complex products into clear, compelling product narratives. He spent over a decade building products in the sports industry at Adidas and ASICS before leading marketing teams in tech at Babbel and ARION. The research and frameworks he developed along the way now power his book, The Story Engine, and his workshops, helping teams discover, define and deliver product narratives that their whole company can tell and their customers actually believe.

Jeremy Connell-Waite is an IBM Fellow and one of the world's leading experts on the science of business communication. His Story Compass research analysed 500,000+ words of keynote transcripts, interviews, and earnings calls from 41 of the world's top communicators — including Jamie Dimon, Jeff Bezos, Satya Nadella, and Steve Jobs — to identify what great business storytellers actually do. His findings challenge some of the most widely held assumptions in the field.