Free Lesson
Why Executives Ignore Your Roadmap: How to Win Exec Buy-in
60 min
Jul 9, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why Executive Buy-In Breaks Down.
Learn the most common reasons executives reject roadmap proposals and what they're looking for instead.
Connect Product Work to Business Outcomes.
See how high-impact product leaders tie roadmap investments to growth, retention, and company goals.
Make Better Trade-Off Decisions That Executives Support.
Learn why traditional prioritization breaks down and how to trade business outcomes instead.
Why this topic matters
Roadmaps don't get funded. Business outcomes do. If you're a Director, VP, or Head of Product leading PM teams in B2B SaaS, you'll learn why executive buy-in breaks down, what we've learned from CPOs and senior business executives, and how top-performing product leaders consistently earn trust, influence, and support.
You'll learn from

Shardul Mehta
Founder, Street Smart Product Manager

Mike Smart
Founder & Managing Principal, Egress Solutions
