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Free Lesson
How to Tell Which Schema Actually Moves AI Answers
45 min
Oct 15, 2026 12:00 PM
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What you'll learn
19 schema types and a perfect score, ranked 7th
What one company's markup bought it in its own category, measured on our Sep 8 rescan.
The site with zero schema that ranks first
Why it takes 38.1% of every top pick in its field, measured on the same Sep 8 rescan.
What schema actually does for an AI answer
Schema labels a page. Being worth quoting is a separate job, and it decides where to spend the afternoon.
Why this topic matters
Every AEO checklist opens with schema and none of them tells you what it buys. On the 3 sites we scanned on 2026-09-08 the markup order and the outcome order ran opposite. The useful version of this topic is which parts are cheap and worth doing anyway, and which parts you have been sold as the whole job.
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