Hatter AI

From Rankings to Revenue: Master SEO in the AI Era

Uber

Deliveroo

Microsoft

Jenna Hannon

CMO at FORM Kitchens & Multisensor AI. First marketing hire @ Uber Eats.

Peter Holc

Co-founder & CTO @ Hatter AI. Former Product & Eng at Deliveroo & Microsoft.

Learn how Google Search and large language models (LLMs) rank and retrieve content—so you can optimize for both.

Understand the Google algorithm and LLMs

Master the modern SEO playbook—from "key phrase" strategy to performance tracking—with efficient, automated workflows.

Develop a new strategy and workflow

Analyze real data and examples to see what’s working in SEO today—and what’s not.

Get real world case studies

_____________________________________________________ SPECIAL NOTE: Still considering joining? You can. While the cohort is underway, every session is recorded and you’ll get access to live support and 1:1 catch-ups to bring you fully up to speed. This is the final chance to advance your learning and career before fall cohorts (September or later). If you’re ready to lead with AI, now’s the moment._____________________________________________________ Transform your career in 3 weeks by Mastering AI Marketing Skills There have been more and&nbsp;more powerful&nbsp;updates from the AI companies in the last few months then in all of 2024 so we are updating this fifth Cohort with incredible new capabilities for Marketers and Strategists. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. To help our fellow Marketing Professionals enhance their careers and earning potential, throughout this course, you’ll learn AI strategy and practical, hands-on AI Marketing skills and tools you can apply today. Feedback from our others Cohorts has been incredible. From "the content is amazing" to "I can't wait to experiment" to "this is groundbreaking" to "I am constantly fascinated by seeing use cases - keeps it so tangible!" Participants have providing us use cases for their business where the whole cohort was able to contribute. The course is designed to both propel your career by having an ‘AI Advantage’ as well as placate anxiety and fears that you may be replaced by someone who has a better knowledge of AI. Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live)&nbsp;and we've done many 1:1 sessions with participants as added value. Plus, all participants are able to participate in future cohorts of this class FREE. AI is moving so fast we want to make sure you stay current. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we would argue superior) in quality, more valuable by being Live, updated with fresh content for each cohort, and strategically priced to deliver maximum ROI for the price.” 27 Modules over 7 Sessions. Each module contains these three features:--&gt; An Overview of Tools and Workflows,--&gt; A Use Case from our Client's brand, and--&gt; A Workshop you can use for your brand complete with step-by-step guidance on implementing AI in your marketing strategy, complete with worksheets, tools, frameworks, lists and more. We will contrast and/or augment traditional marketing approaches with AI-powered strategies, emphasizing the transformative impact of AI on saving time and money while optimizing brand effectiveness and consistency. By the end of this course, you will:--&gt; Know how brands can save thousands of hours and significant costs--&gt; Be able to leverage AI at all the critical stages of the marketing process--&gt; Gain valuable AI marketing skills you can use today--&gt; Have the confidence to leverage AI as a key differentiator in your career, ensuring you remain at the forefront of the marketing profession. Join a community of forward-thinking Marketing Pros and propel your career to becoming a Leader in AI Marketing. Secure your spot in our next cohort and take the first step towards securing your Leadership Role in the AI era. *Get Reimbursed: Many companies offer an L&amp;D or education budget that covers the cost of our courses. We provide several ways to help you get your course reimbursed. For more information, please see this page, https://maven.com/expense?school=pvaiacademy&amp;course=mastering-ai-skills-for-marketers or click on the Get Reimbursed link just under the video. If you have any questions or are interested in a customized Enterprise program, please reach out to michael@pvaiconsulting.com.

Recognized by Maven as 'Top In Marketing'

Course syllabus

Cohort runs for 3 weeks / Tue &amp; Thu each week with an Optional Bonus Session.

Tuesdays & Thursdays

Begins May 6, 2025

"Mastering AI Skills For Marketers"

Business Owners &amp; CMOs seeking to drive transformative business growth and competitive advantage through the strategic integration of AI.

Marketing Directors focused on mastering AI Marketing Strategies &amp; Skills to drive innovation, leadership, and achieve cost &amp; time savings.

Marketing Managers aiming to secure leadership roles by leveraging AI for strategic career advantage.

Who is this course for

After Completing This Course, You’ll Benefit From:


Over 3 weeks and 7 immersive sessions, dive deep into the core areas of AI in marketing, from foundational knowledge to advanced strategy and skills development. Equip yourself with the skills to not just understand but also implement AI in Marketing programs.

A Comprehensive Mastery of AI for Marketing


Gain AI marketing skills that make you indispensable in your current role and beyond. By applying AI tools &amp; strategies learned in this course, participants will be able to streamline marketing processes, reducing operational costs and time spent on tasks by at least 25%.

A Powerful Career and Growth Accelerator


Gain a solid grounding in AI technologies and their applications in marketing. By the end of this course, participants will be able to articulate how AI technologies work and demonstrate the top ten ways AI can enhance marketing strategies.

A Solid Working Foundation of AI Marketing Strategies


Access and learn to create custom prompts and GPTs tailored for brand marketing (no engineering experience needed). See how to build a GPT with an all-star team of strategists, marketers, creative, and more to be your AI powered marketing partner.

Hands-On Experience and Working Knowledge of Custom AI Tools and Prompts


Cultivate the skills to lead marketing teams in the adoption of AI technologies. Participants will experience hands on work in crafting a change management plan for integrating AI into their marketing departments, aiming to increase team productivity &amp; innovation output.

AI Skills You Can Apply In Your Job Today

Hear from industry experts, meet other marketers expanding their AI skills, and gain helpful perspective to build your AI strategy.

Network with fellow Marketers

Official professional certification of “Mastering AI Skills for Marketers” course completion. Suitable for LinkedIn profiles, resumes, and other professional venues. Reimbursement Info: <a href="https://maven.com/expense?school=pvaiacademy&amp;course=mastering-ai-skills-for-marketers" rel="noopener noreferrer" target="_blank">https://maven.com/expense?school=pvaiacademy&amp;course=mastering-ai-skills-for-marketers</a>

Course Professional Certification & Reimbursement Funds


COHORT #7 Is Here!
Master AI Marketing skills & fast track your career with an Official Certification.

Mastering AI Skills For Marketers #7

Michael DeNunzio

Peter Monk

Mastering AI Skills For Marketers #6

The challenge: most people do not understand the reasons why products like ChatGPT, Claude, or Cursor respond the way they do. Because of this, they also don't understand how to get what they want and need out of AI tools. Even power users who constantly talk to AI products every day aren't necessarily getting everything out of it. And as the world of work and productivity change, as AI becomes ever more agentic and capable of taking over our systems, processes, and tasks, it is essential to become excellent at its use to get and stay ahead. Every user needs to understand not just "prompt engineering," as you've heard described elsewhere.It's more fundamental than that. It's...• An understanding of how modern language models are influenced by even the slightest change to your prompt• The nuances of how different tools are 'packaged' (using ChatGPT is very different from using GPT-4.5 integrated in a third party product)• The incredible power of reflective techniques – the best outputs are 5 to 7 messages after your initial prompt This 3-day intensive will cover the above, and so much more, with the outcome of getting you to become fluent in talking to AI systems, including large language models and other generative AI modalities (like image &amp; video generation). And when I say "fluent," I mean something very specific. Just as language fluency isn't about memorizing phrases from a travel guidebook, AI fluency isn't about collecting prompts from Twitter. True fluency means understanding the deeper patterns of interaction -- knowing when to push, when to pivot, and most importantly, why. Consider this: most courses teach you what to say to AI. This course teaches you how to think about AI conversation. It's the difference between learning to order coffee in French versus understanding why French speakers structure their thoughts the way they do. We'll cover:• How to consistently and easily judge new models as they're released for task-specific competence• Nuances between reasoning, agentic, task-based, and primitive models• Current power rankings based on real-world application (not biased evals) We'll play with advanced uses of:• Foundational SOTA models, like GPT 4.5, o3, 4o-mini, Gemini 2.5 Pro, Grok 3, Claude Sonnet 3.7• Open source models like Llama 4 and DeepSeek-V3• Agentic tools like Replit, Manus, GenSpark, and Devin• Wrapper tools like Gamma, Napkin, and Perplexity• My cheat code apps to 10x your workflow, both in ease and speed I'll share my theory on the future of work.And the OSD Framework I've developed to help people get ahead of the curve.You'll learn about the 3 core muscles I believe every job will distill down to:• Orchestration, the architect of AI-enabled systems• Supervision, the human-in-the-loop steering or polishing outputs• Delivery, the last-mile getting AI value to its end-user Day 1Mental Models &amp; Mechanics• What AI knows versus what it can do; how AI reads, thinks, and speaks, + biases and limits• The hidden landscape of latent space, embeddings, and vectors - what does it all mean for your usage?• Differences in AI paradigms, LLM models, genAI models, and the applications that sit on top of them Day 2Conversations &amp; Debugging• Ask the unaskable: form questions that inspire LLMs to answer you; learn the DRIVE context framework• Use layered prompting and multi-turn conversations for your most advanced queries and topics• Get AI to "think out loud," giving you more data, more insights, and the ability to iterate over time Day 3Advanced Applications• Use reflective and agentic techniques + products to get AI "working for you" - soon, you'll have a team• Get multi-modal - combine models, model types, and apps to generate fast, impactful outputs• Learn how to use non-AI workflow applications to move dramatically faster and make advanced AI use 10x easier for yourself• &amp; more: analysis, tools, fine-tuning, hallucinations, ethical considerations, and real world use And more• retrieval augmented generation (RAG), code use, integration + extensions, voice-based nuances• chain of thought, reflection, context windows, and other AI concepts explained• how do apps make use of LLMs, how is AI being integrated by companies across tech At the end of this 3-day intensive, you'll...• be able to transform vague ideas into incredible outputs, whether you're brainstorming, working with data and statistics, coding with AI, using it for workflow, asking it knowledge questions, utilizing it for research, adopting it as a content companion, or using it in an academic setting• troubleshoot and debug AI responses - you'll know when you've hit a real limit versus a bug or user error, unlocking the boundaries of what AI can do before anyone else -- no matter the field you're in• future-proof your skills - because you're going to have a deep understanding of how these products work, you'll remain capable of using them as the models are continuously updated and evolved, even as the rapid pace of AI development continues It's about harnessing the power of this transformative technology to amplify your own creativity, productivity, and impact on the world. Get ready to go beyond "prompt engineering" and embark on a journey to truly master the art and science of communicating with AI. Are you ready to unlock the conversation?

Everything's changing. Become top 0.5% at using AI to future-proof yourself.

3 days of live classes

Can't make it to the live classes or want to watch them again later? We'll make each day's content available same-day for all students.

Access recordings forever

There will be several projects and optional group workshops to turn the content into usable muscle - attend live for instructor feedback, or access projects, examples, and templates at your own pace - including permanent access after the course ends.

Daily projects (optional)

Course schedule

Non-technical or semi-technical professionals (throughout knowledge work) looking to gain an upper hand in this AI moment.

Anyone who has felt the gap between AI's potential, what they hear about what it can do, and their ability to access the upside.

NOT for engineers who already use LLM copilots every day. NOT for people looking for quick prompt templates.

What you’ll get out of this course

You'll learn about the cognitive architecture that underpins not just LLMs, but the way that products and apps are built around them. These patterns will work across AI models and will continue working as systems evolve.

Instead of AI prompt templates, learn conversational design patterns

It's hard for even the most AI-passionate people to integrate and reliably, consistency use AI products. I'll give you systems, shortcuts, and methods for making it second nature -- we'll build your AI muscle.

Instead of treating ChatGPT like a magic answer box, you'll make it a constant companion

"Why does it hallucinate here, but not there? When should I restart a conversation versus redirect it? Why does it sometimes forget what we just discussed? How does its sourcing work? When is more context good versus bad?" You'll know. And you'll know what to do next.

Instead of getting frustrated, you'll know how to iterate your way to results

You'll master the art of progressive refinement, building complex outputs and systems, and be able to leverage all of this to be top .5% in your field -- whether that's at work, with a hobby, with a side project, or with something personal.

Instead of being left behind, you'll get and stay ahead of the AI curve

Develop a foundational understanding of how AI & LLMs see, hear, and read your input, + how to use them to 10x your output speed and impact.

Sherveen Mashayekhi

Founder & CEO @ Free Agency; Product Leader @ Stella (AI job matching), Toptal

Cohort 3

Cohort 4

AI is threatening SEO and changing the way we create content. ChatGPT, Perplexity and Google's own AI reduce traditional search traffic by 94%.* This is, of course, a threat and an opportunity. And the winners won't just shift their SEO to "AIO," they will completely reinvent their organic customer acquisition. We'll help you discover the risks and opportunities to your business, and craft your post-SEO growth strategy. You won't just leave with theory—you'll leave with your complete organic acquisition strategy ready to implement immediately.

Rewrite Your Customer Acquisition Strategy for the AI Era


If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

A tailored organic growth strategy that fits your specific business, industry, and team capabilities

Your AI-Native Content Strategy


Clear assessment of your SEO vulnerability with plans to shift dependence before traffic collapses

A Risk Mitigation Plan


Custom KPIs that track the ROI of your content investments, and provide leading indicators of future growth.

Key Metrics


Gap analysis of your current team versus what you'll need to execute successfully, and a plan to shift spend from declining channels to new growth areas without increasing total spend.

Talent & Budget Shifts


Prioritized action steps with quick wins and longer-term strategic initiatives.

A 90-Day Implementation Roadmap


Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.


Matt Lerner

Co-Founder, SYSTM, Ex. PayPal, 500 Startups

Nopadon Wongpakdee

Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups

Cohort 1

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Lightning Lessons

From Rankings to Revenue: Master SEO in the AI Era