Lightning Lessons

How to Win the Room With Your Business Case

Hosted by Matt Bernier and Jenny Wanger

Thu, Sep 4, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Business Case Bootcamp: Craft, Model, and Pitch Winning Product Ideas
Jenny Wanger
View syllabus

What you'll learn

How to Make Your Business Case Believable

Present financials and assumptions that withstand scrutiny and build leadership trust.

How to Tell a Story That Sticks

Connect numbers to strategy, add the human side, and keep your pitch concise.

How to End With a Clear Path Forward

Show a clear future or a smart “no” so leadership knows the next step.

Why this topic matters

Strong business cases help product managers influence strategy and secure funding. Combining credible numbers with a compelling story positions you as a strategic leader, not just a feature owner. Mastering this skill builds trust, aligns teams, and connects product decisions directly to business outcomes.

You'll learn from

Matt Bernier

Fractional CPO | Ex-Twilio, mParticle, Temporal.io

Matt Bernier is a fractional Chief Product Officer and Head of Product who helps startups and growing companies turn ideas into strategic, customer-focused outcomes. With a track record spanning SaaS, APIs, developer tools, and customer experience, Matt specializes in aligning cross-functional teams, building strong product operations, and turning complex opportunities into clear business cases leadership can’t ignore. He has led successful Product-Led Growth initiatives at companies like SendGrid, Twilio, mParticle, and Temporal.io, and brings a practical, human-centered approach to connecting product decisions with measurable business results.



Jenny Wanger

Product Management Leader | Ex-SpotHero, Linux Foundation, Allstate

Jenny helps product teams drive bold change — and make it stick.  As the creator of the Business Case Bootcamp, she champions building business cases that start with real user needs, backed by data, and connect directly to business impact. 


She co-founded the pandemic-tech-focused TCN Coalition (later merged with LF Public Health), led the consumer product team at SpotHero, and headed developer experience at Arity, a startup launched by Allstate.

Past work

Twilio
mParticle
Cisco
SpotHero
The Linux Foundation

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