Business Case Bootcamp: Craft, Model, and Pitch Winning Product Ideas

4.7 (10)

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2 Days

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Cohort-based Course

Go from feeling overwhelmed by business decisions to confidently presenting data-backed investment cases

This course is popular

4 people enrolled last week.

Previously at

The Linux Foundation
SpotHero
Arity
Allstate Insurance Company

Course overview

Unlock the Skills That Set Influential Product Leaders Apart

Ever wish you could walk into a meeting and have executives see you as the strategic leader with the answers? That’s the transformation this bootcamp is here to deliver.


Building a business case can feel intimidating—especially if you’re not a finance expert or you’ve never had to justify your product decisions with numbers. But that’s exactly the skill that sets influential product leaders apart.


Here’s what I hear all the time:


💬 “My manager wants a business case but I don't know where to start.”

💬 “I’m not really a numbers person – how can I justify my product investments?”

💬 “Executives talk about ‘P&L’ impact, but what does that really mean?”


This course is designed to take you from feeling unsure and overwhelmed to confidently building and pitching business cases that get buy-in.


Enrollment is intentionally limited so every participant receives hands-on guidance and actionable feedback.


Over two interactive days, you’ll:

🎭 Practice interviewing users for pricing to uncover what really matters

📊 Build financial models step-by-step, using templates you can take with you

📽️ Practice making and presenting investment decisions as a team


By the end, you’ll be able to:

💝 Choose and defend the right business model for your product

🛠️ Use practical tools to make data-driven decisions

🪢 Speak the language of executives and be seen as “more strategic” in your organization


You’ll walk into meetings ready to present clear, data-driven business cases that get the go-ahead. No more second-guessing or missed opportunities.


I’m Jenny, and connecting product ideas to business opportunity transformed how I was seen in my organization.


As I coached more product managers, I realized this skill could be taught—and could change careers.


That’s what this bootcamp is all about: helping you become the influential, strategic product leader your company needs.

Who is this course for

01

Product managers who want to connect their ideas to business outcomes, influence exec decisions, and be seen as strategic leaders.

02

Engineers and designers who are eager to go beyond execution, shape the “why” behind what gets built, and champion ideas that drive impact.

03

Future product leaders who know that mastering business acumen and financial storytelling is the key to unlocking new career opportunities.

Prerequisites

  • No Business or Finance Degree? No Problem

    We’ll break down business modeling and financial concepts in a straightforward, approachable way—perfect for building these skills.

  • Commit to Two Days – Full Participation Required

    This is a highly interactive, cohort-based experience. To get the most value, you’ll need to be present for both full days of the workshop.

  • Ready to Be Seen as a Strategic Leader? Bring Your Ambition

    If you’re eager to be recognized as a strategic thinker and leader within your company, this bootcamp is for you.

What you’ll get out of this course

Excel at Business Model Selection

Walk away able to confidently analyze, compare, and recommend business models that fit your product’s goals and your company’s strategy.

Speak the Language of Leadership

Demystify business jargon and acronyms. You’ll learn to communicate your product’s value in the terms leaders care about, so your ideas resonate in every meeting.

Build Financial Models That Persuade

Get hands-on with spreadsheet templates and frameworks that make financial modeling approachable. You’ll be able to back up your ideas with numbers and secure buy-in.

Practice Real-World Decision Making

Step into the boardroom: present, debate, and decide on real build/buy or go/no-go scenarios. Sharpen your strategic thinking in a safe, supportive environment.

Interview Like a Pro to Uncover Value

Practice interviewing business owners, customers, and employees (with actors!) to surface the insights that drive great business cases and get you a voice in product pricing decisions.

Personalized Feedback on Your Business Case

Submit your business case after the course and get direct, actionable feedback from Jenny so you can apply your new skills to real projects right away.

Ready-to-Use Templates and AI Prompt Library

Gain access to a curated library of templates and AI prompts to streamline your business case process, spark new ideas, and level up your presentations.

This course includes

2 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jun 5—Jun 6

    Day 1 – Connecting user value to business model

    • Jun

      5

      Business models

      Thu 6/53:30 PM—8:30 PM (UTC)
    5 more items

    Day 2 – Underlying business fundamentals

    • Jun

      6

      Underlying business fundamentals

      Fri 6/63:30 PM—8:30 PM (UTC)
    6 more items

Post-course

    Get direct feedback on a business case from Jenny

    1 item

    AI prompt library and business case template

    2 items

4.7 (10 ratings)

What students are saying

Meet your instructor

Jenny Wanger

Jenny Wanger

Jenny is an entrepreneur and product operations consultant who helps product teams trying to make dramatic changes and make it stick.


She co-founded the pandemic-tech focused TCN Coalition and merged it with LF Public Health; led the consumer product team at SpotHero; and ran the developer experience team at Arity, a startup founded by Allstate.


When offline, Jenny is usually up in the mountains outside of her home in Colorado hiking and skiing with her family. She has an undergraduate degree from Harvard College and an MBA from MIT.

A pattern of wavy dots

Join an upcoming cohort

Business Case Bootcamp: Craft, Model, and Pitch Winning Product Ideas

June 2025

$525

Dates

June 5—6, 2025

Payment Deadline

June 4, 2025
Get reimbursed

Hands-on business case creation

10 hours over two days

  • Thursday

    8:30 am - 1:30 pm PT

    Day 1: Connecting user needs to business value


    Through interviewing customers, you'll come up with the basic business model to make your case.

  • Friday

    8:30 am - 1:30 pm PT

    Day 2: Underlying business fundamentals

    

    Taking the business model developed on day 1, expand it out to include further revenue opportunities, expenses, and make a go/no-go decision around whether to build this product.

Free resource

Your Business Case Reference Library

A quick reference guide designed specifically for product teams to improve how they build business cases.


Learn key terms like CAC, LTV, MRR, and EBIDA and learn how they impact your product's success and profitability.


Read over 20 hand-selected articles on business cases, from how to start building them to making the choice on when to use a different tool.

Level up your business cases

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Business Case Bootcamp: Craft, Model, and Pitch Winning Product Ideas

June 2025

$525

Dates

June 5—6, 2025

Payment Deadline

June 4, 2025
Get reimbursed

$525

4.7 (10)

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2 Days