Jenny Wanger

Fall 2023

Winter 2024

Fall 2024

Winter 2025

June 2025

September 2025

A&nbsp;quick reference guide designed specifically for product teams to improve how they build business cases. Learn key terms like CAC, LTV, MRR, and EBIDA and learn how they impact your product's success and profitability. Read over 20 hand-selected articles on business cases, from how to start building them to making the choice on when to use a different tool.

Your Business Case Reference Library

"From Resistance to Results" is a 5-day email course that gives you techniques to drive meaningful change in your organization and increase adoption of your solutions. You will learn the five techniques I turn to most frequently to get everyone on board and excited to try something new.​<ul><li>MMMSS</li><li>Co-creation</li><li>Dogfooding</li><li>Mind Before Matter</li><li>The Obvious Intervention</li></ul> Learn how to drive faster results in product operations.

From Resistance to Results – Course Preview

Go from feeling overwhelmed by business decisions to confidently presenting data-backed investment cases

Entrepreneur and Product Management Coach

Business Case Bootcamp: Craft, Model, and Pitch Winning Product Ideas

Senior Product Manager

Principal Product Manager

Head of Product

Sr. AI Product Manager

Director, Product Operations

Sr. Digital Product Manager

Head of Innovation Design

Director of Commercial Operations

Product Management

Ever wish you could walk into a meeting and have executives see you as the strategic leader with the answers? That’s the transformation this bootcamp is here to deliver. Building a business case can feel intimidating—especially if you’re not a finance expert or you’ve never had to justify your product decisions with numbers. But that’s exactly the skill that sets influential product leaders apart. Here’s what I hear all the time: 💬 “My manager wants a business case but I don't know where to start.”💬 “I’m not really a numbers person – how can I justify my product investments?”💬 “Executives talk about ‘P&amp;L’ impact, but what does that really mean?” This course is designed to take you from feeling unsure and overwhelmed to confidently building and pitching business cases that get buy-in. ﻿Enrollment is intentionally limited so every participant receives hands-on guidance and actionable feedback. Over two interactive days, you’ll:🎭 Practice interviewing users for pricing to uncover what really matters📊 Build financial models step-by-step, using templates you can take with you📽️ Practice making and presenting investment decisions as a team By the end, you’ll be able to:💝 Choose and defend the right business model for your product🛠️ Use practical tools to make data-driven decisions🪢 Speak the language of executives and be seen as “more strategic” in your organization To make it even easier to apply what you learn, your enrollment also includes resources you can keep using well beyond the bootcamp: 💎 Prompt Library + Business Case Template ($99 value) — A guided set of prompts and a plug-and-play template to help you move from idea to exec-ready business case, without starting from a blank doc. 💎 Async Business Case Review ($50 value) — Send me your draft when it’s ready, and I’ll provide structured, async feedback to sharpen your framing before you share it. That’s $149 of additional tools and expert input, included free, so you’ll have continued support as you put your new skills into practice. You’ll walk into meetings ready to present clear, data-driven business cases that get the go-ahead. No more second-guessing or missed opportunities. I’m Jenny, and connecting product ideas to business opportunity transformed how I was seen in my organization. As I coached more product managers, I realized this skill could be taught—and could change careers. That’s what this bootcamp is all about: helping you become the influential, strategic product leader your company needs.

Unlock the Skills That Set Influential Product Leaders Apart
 

Course syllabus

We’ll break down business modeling and financial concepts in a straightforward, approachable way—perfect for building these skills.

No Business or Finance Degree? No Problem

This is a highly interactive, cohort-based experience. To get the most value, you’ll need to be present for both full days of the workshop.

Commit to Two Days – Full Participation Required

If you’re eager to be recognized as a strategic thinker and leader within your company, this bootcamp is for you.

Ready to Be Seen as a Strategic Leader? Bring Your Ambition

Day 1: Connecting user needs to business value Through interviewing customers, you'll come up with the basic business model to make your case.

Thursday

Day 2: Underlying business fundamentals﻿Taking the business model developed on day 1, expand it out to include further revenue opportunities, expenses, and make a go/no-go decision around whether to build this product.

Friday

Hands-on business case creation

Product managers who want to connect their ideas to business outcomes, influence exec decisions, and be seen as strategic leaders.

Engineers and designers who are eager to go beyond execution, shape the “why” behind what gets built, and champion ideas that drive impact.

Future product leaders who know that mastering business acumen and financial storytelling is the key to unlocking new career opportunities.

Who is this course for

What you’ll get out of this course

Walk away able to confidently analyze, compare, and recommend business models that fit your product’s goals and your company’s strategy.

Excel at Business Model Selection

Demystify business jargon and acronyms. You’ll learn to communicate your product’s value in the terms leaders care about, so your ideas resonate in every meeting.

Speak the Language of Leadership

Get hands-on with spreadsheet templates and frameworks that make financial modeling approachable. You’ll be able to back up your ideas with numbers and secure buy-in.

Build Financial Models That Persuade

Step into the boardroom: present, debate, and decide on real build/buy or go/no-go scenarios. Sharpen your strategic thinking in a safe, supportive environment.

Practice Real-World Decision Making

Practice interviewing business owners, customers, and employees (with actors!) to surface the insights that drive great business cases and get you a voice in product pricing decisions.

Interview Like a Pro to Uncover Value

Submit your business case after the course and get direct, actionable feedback from Jenny so you can apply your new skills to real projects right away.

Personalized Feedback on Your Business Case

Gain access to a curated library of templates and AI prompts to streamline your business case process, spark new ideas, and level up your presentations.

Ready-to-Use Templates and AI Prompt Library

SpotHero

The Linux Foundation

Arity

Cisco

How to Win the Room With Your Business Case

Matt Bernier

Fractional CPO | Ex-Twilio, mParticle, Temporal.io

Product Management Leader | Ex-SpotHero, Linux Foundation, Allstate

Present financials and assumptions that withstand scrutiny and build leadership trust.

How to Make Your Business Case Believable

Connect numbers to strategy, add the human side, and keep your pitch concise.

How to Tell a Story That Sticks

Show a clear future or a smart “no” so leadership knows the next step.

How to End With a Clear Path Forward

3 Effective AI Methods for Better ROI Forecasting

Craft prompts that identify and estimate revenue potential, helping you build stronger data-backed investment cases.

Promps to Quickly Refine Revenue Models

Discover techniques for using AI to identify and estimate product development expenses for more realistic projections.

Uncover Hidden Costs Before They Surprise You

AI gets fooled in some dangerous ways when it comes to ROI estimations. Learn to avoid these pitfalls.

When AI Will Ruin Your ROI Estimates

Craft Business Cases That Get Funded

Shilpa Mohanty

Associate Director, Toast | Ex-Mozilla

We'll share different ways in which we've used business cases to convince leadership to change company trajectory

Why business cases convince leaders to take action

Learn effective techniques for presenting your ideas persuasively to stakeholders, ensuring your proposals stand out.

Craft compelling arguments for new products

Hear firsthand stories about how strategic case-building has propelled our careers and influenced company direction.

Expand your influence as a PM

How Duolingo approaches pricing and packaging

Matt Long

Sr. Director of Product, Duolingo | Ex-Twitch

Understand how pricing and packaging can unlock product growth. Learn how product leaders can influence or drive it.

What product leaders do around pricing and packaging

These topics are not part of standard product management training programs. Learn how to improve at them.

How to build financial acumen for product development

The language of leadership is finance. Learn how pricing and packaging fit into that and what it can do for your career.

Learn directly from Jenny Wanger

Jenny Wanger

Courses

Business Case Bootcamp: Craft, Model, and Pitch Winning Product Ideas

Lightning Lessons

How to Win the Room With Your Business Case

3 Effective AI Methods for Better ROI Forecasting

Craft Business Cases That Get Funded

How Duolingo approaches pricing and packaging

Resources

Your Business Case Reference Library

From Resistance to Results – Course Preview