Sprout Social

Yext

Houzz

Dina Boyce

Sales Leader & Independent Consultant

Avoid 5 Mistakes Every New Manager Makes

See why high-performing ICs often struggle after promotion—and how to avoid the same traps.

Spot the 5 Mistakes New Managers Make

Learn practical leadership habits that help you coach, influence, and build trust.

Shift from Top Performer to Team Leader

Walk away with a framework you can apply immediately to lead with purpose, not reaction.

Lead Your First 90 Days with Confidence

Learn actionable specific standards by which senior leaders are selected and how to manage your promotion process to show you meet them. 

Former Amazon VP; 70+ patents; led 800+

Amazon

Ethan Evans

Former Amazon VP; 70+ patents; led global teams of 800+

Cohort 11

Cohort 12

WHAT TO EXPECT:14.5+ total hours of content: 5.5hrs of core lecture material recordings, 4hrs of specialized bonus recordings for self-learning, and 5hrs of live sessions (Q&amp;A, implementation advice, peer networking). All recorded so you can catch up and revisit (see "Syllabus" for release schedule).Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives.***Limited to 60 seats.MANY ALUMNI SUCCESS STORIES:<ul><li>“Two years after first reaching out to you and taking your course, I was promoted to Director at NVIDIA.I think the ROI was something like 200,000%.” — Promoted to Director at NVIDIA</li><li>“I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom.” — Promoted to Director</li><li>“What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships.” — New FAANG Role</li></ul>

Earn the Promotion: Build the Scope, Trust, and Influence Senior Leaders Need

The Standards of Executive Performance: Your Personal Performance

The Standards of Executive Performance: Your Team Performance

The Standards of Executive Performance: Your Company Performance

Great Executive Performance (additional content)

Manage Your Promotion Process to Win

Bonus Content from Executives & Alumni

Ambitious Managers, Senior Managers, and ICs from all disciplines at startups and large companies who want to break into senior leadership.

Those managing groups, managers of managers, including Amazon and Google L6/L7, Meta M2, and Microsoft 66/67.

Highly applicable to Individual Contributors (ICs) — many alumni are ICs (e.g. product, eng, ops, design, analytics, mkt, sales, program).

Move from being the expert everyone depends on to a leader who creates clarity, ownership, and accountability.

PhD, SaaS founder & leadership educator

Ante Orbanić

PhD, founder, educator, healthcare and digital leader

For new managers moving from expert work to confident leadership.

Founding Cohort

Many professionals become managers for one reason: they were excellent at their work. They were the expert, the problem-solver, the person everyone trusted to deliver. But once they become responsible for a team, the rules change.What made them successful as experts often becomes the thing that holds them back as leaders. They keep solving everything themselves. They struggle to delegate. They avoid difficult feedback. Their team depends on them for every decision. Over time, they become the bottleneck.This course matters because most new managers are never formally taught how to lead. They are expected to figure it out while managing pressure, people, priorities, and performance.From Expert to Leader gives professionals a practical leadership system they can use immediately. Students will learn how to set clearer expectations, delegate without micromanaging, give useful feedback, run better 1:1s, and build accountability in their team.This is not an abstract leadership theory course. It is a practical transition program for professionals who need to stop carrying the work alone and start leading with clarity, structure, and confidence.

Most experts are promoted before they are prepared to lead

Shift from expert/doer to leader/coach

Set clear expectations for better performance

Delegate ownership without micromanaging

Give feedback with clarity and trust

Run better 1:1s and team conversations

Build a 90-day leadership operating system

New managers who were promoted for their expertise but never taught how to lead.

Team leads who feel like the bottleneck and want to delegate, give feedback, and build accountability.

Senior professionals, founders, and specialists who now manage people and need practical leadership tools, not theory.

Build credibility, create momentum, and avoid costly mistakes as a new leader

Strategic Advisor & Fractional CPO 

Lisa Friscia

Fractional CPO helping leaders build the systems that make teams work

Cohort 1

Stepping into a new leadership role can feel like drinking from a firehose. You're expected to build relationships, make decisions, demonstrate progress, and inspire confidence—often before you've had time to fully understand the situation you've inherited.That's why so many leaders struggle during their first few months. They move too quickly and solve the wrong problems, or they spend so much time learning that they fail to build momentum.The strongest leaders know how to balance both.In this interactive workshop, you'll create a practical roadmap for your first 90 days. Together, we'll clarify what you're actually being asked to solve, identify the stakeholders who will have the biggest impact on your success, uncover opportunities for meaningful early wins, and build a plan for turning insight into action.Instead of wondering where to focus, what to prioritize, or whether you're making the right moves, you'll have a clear strategy for navigating your transition with confidence. No more second-guessing your priorities—or yourself.You'll walk away with a stakeholder map, communication strategy, early-win plan, and draft 30-60-90 roadmap.

Move from uncertainty to action with a clear plan for building trust, momentum, and credibility in a new role.

Clarify Your Leadership Assignment & Priorities 

Build a Stakeholder Strategy

Create Early Wins That Matter 

Develop Your 90 Day Roadmap 

Newly promoted managers who want to build confidence, credibility, and momentum while leading a team for the first time.

Directors, VPs, and executives starting a new role who need a clear plan for navigating their first 90 days.

Leaders inheriting a team, function, or major responsibility and looking to build trust and create early wins.

Learn to handle the conversations that shape team performance, trust, and your success as a manager.

Leadership & Communication Coach

Google

U of Digital

Yahoo

Stripe

Brian McCaffrey

Ex-Google leader helping new managers become great managers.

October Crew

Most of us were promoted into management because we excelled as individual contributors, not because we were taught how to lead people.Almost overnight, we're expected to set expectations, give feedback, manage performance, and represent our team to senior leadership. Most of us never had the chance to practise these conversations before we were expected to have them for real.Over time, you realise something important: your team won't judge you by what you know about management. They'll judge you by the conversations you have.Great management comes to life in conversations. The expectations you set. The feedback you give. The questions you ask. These are the moments that build trust, create clarity, and define your effectiveness as a manager.This programme takes a different approach. Rather than learning management through theory alone, you'll analyse realistic workplace scenarios, prepare for difficult conversations, and receive practical coaching as you practise the conversations you'll soon be having in your own role.By the end of the programme, you won't just understand these conversations. You'll have prepared for them, practised them, and be ready when they matter most.

Master the conversations that define your success as a first-time manager.

Set clear expectations that build accountability and trust.

Deliver feedback that drives performance

Create team rituals that strengthen trust and engagement.

Support high performers and tackle underperformance early.

Deliver performance conversations that motivate

Communicate upwards with clarity, confidence, and influence.

You've just become a manager and want confidence in the conversations that matter most.

You're leading a team but have never received practical management training or coaching.

You're applying for your first management role and want to be ready before day one.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Sales professionals who drive revenue through client engagement and pipeline management.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Day-to-day people management — 1:1s, feedback, performance management, hiring, and team operations.

Avoid 5 Mistakes Every New Manager Makes

What you'll learn

Why this topic matters

You'll learn from

Dina Boyce