From IC to Starting Up on My Own - Lessons & Live Q&A

Thu, Jul 30, 2026

4:00 PM UTC (30 minutes)

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The Product Builder Certification: From Vibe Coding to Spec Engineering
Gayathri Keerthana (GK)
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What you'll learn

Hear the real story, not the featured posts

Get the honest version of leaving a stable income, the break in between, and starting two ventures from scratch.

Get an approach to finding out what works best for you

Walk through the signals I waited for and the ones I ignored, so you can pressure-test your own timing.

Learn what I would do differently

Get the specific first-year mistakes that cost me time and money.

How I juggle between priorities with minimal overheads

See how I dabble across them without one starving the other with the help of AI and learned human skills.

Why this topic matters

Interacting everyday with people across all levels in their career, I see that everyone is in a "what next" conundrum. AI is creating risks and opportunities at the same time. From the outside it looks like a leap of nerve. From the inside it was mostly timing, trade-offs and a lot of lessons. This session is the unedited version, followed by as many of your questions as possible.

You'll learn from

GK

Built by ex-Amazon: ML PM & an ex-VP | Lenny Featured Lightning Lesson

Most people stick to one thing. I've been managing to experiment with three:

  • teaching professionals to raise the bar while working with AI
  • helping businesses automate their workflows
  • running a speciality coffee brand in the UK


This is possible because of a rather uncommon mix of experiences I packed in just over a decade:

  • Senior PM in a $7.2B Amazon business unit, leading ML and econometric models that moved the needle on delivery experience.
  • Ops Manager at an Amazon robotics site: 300-person team, 250K+ shipments per night.
  • MBA from ESADE (ranked #7 by FT), Social Impact Scholarship.
  • Led marketing at SaaS unicorns: inbound, virality, demand gen, the whole shebang.
  • Founded a non-profit in rural India at 19, ran it for five years, won state-level awards.

See what people say about my teaching.

Explore more resources from me.

Previously at

Amazon
Typeform
Chargebee
Esade
See all products from Level Up With AI

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